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Interesting: this Superbowl ad only aired in Nebraska. The intention was to generate awareness by "making it the Superbowl ad that you didn't see". Business Week take here: http://www.businessweek.com/magazine/old-milwaukees-end-run-around-super-bowl-advertising-02092012.html. (The ad depends on the closing frame though, so the chumps who uploaded it ruined it with their own bleat for attention)
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