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WaveStaff
48 followers -
Executive Recruiting - Digital Media, Wireless, Video, eCommerce and more
Executive Recruiting - Digital Media, Wireless, Video, eCommerce and more

48 followers
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Great list of excellent infographics!
Ooooh, shinyyyy: Top 10 Marketing Infographics of 2011. Which one is your favorite? http://ow.ly/83Pwu

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Social, local and mobile marketing are poised to become increasingly important, writes Lisa Barone of Outspoken Media. Other trends to look for next year include a focus on apps for business use and an emphasis on online reviews.

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Marketers are spending more in the digital space this quarter, according to an IgnitionOne report. With quarter-to-date paid search up 31% and digital display ads rising 27% compared with last year, transactions are poised to more than double. Revenue should rise 52%, leading to a predicted 5.5% revenue-per-click gain. IgnitionOne's Roger Barnette attributes the action to the rise of searching with mobile devices.

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The integration across BrightEdge S3 and both Adobe SiteCatalyst and Adobe SearchCenter+ aims to knock down the walls separating organic and paid-search campaigns. It pulls in search query terms and rank for company marketers using the platform, as well as organic search-ranking data from competitors.

The combination allows users to see how paid and organic campaigns rank and provides on-site engagement or conversion metrics in one report. It also supports an unlimited number of SEO keywords, keyword groups, business units and results for more than 40 countries and major search engines from the ISO-security certified BrightEdge platform.

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New "Living Ads" by Yahoo - "TV-meets-magazine-meets-online ad" - boost interaction, opinion of brands http://ow.ly/7BSXv
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