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Chart of the Day: 19% have shared a branded photo on Facebook
http://g-web.in/1r5PvZ1

Thursday’s chart previews more data from our new GWI Brand report to compare brand engagement levels on three of the biggest social networks. 

Overall, the enduring dominance of Facebook is clear. Across the five brand-consumer interactions tracked in our chart, people are typically two, if not three, times more likely to be doing them on Facebook as on Twitter or Google+.

Of course, Facebook’s bigger user base is a key contributor to this, but it still provides food-for-thought against any claims that the social networking giant has lost its relevance.
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Chart of the Day: 31% “liked” a brand last month – the lowest figure since 2011
http://g-web.in/1r5PvZ1

To mark the release of our new GWI Brand report today, our chart for Tuesday takes a look at the numbers who are “liking” brands.


According to our latest wave of research, 31% of internet users said that they did this last month. Although this figure still represents more than 465 million people, it continues a downward trend that we’ve been seeing since the second half of 2013. 

Not since Q4 2011 have we in fact recorded a lower percentage of internet users falling into the “brand liker” category.

Certainly, the decline is not dramatic – especially considering that this remains one of the most important brand-consumer interactions overall. Nevertheless, this is a sign that some consumers are starting to tire of the proposition and that the ways we use social networks are continuing to change. As we discuss in GWI Social, active usage of Facebook – where this is a very prominent behavior – continues to ebb downwards at a gentle pace and is becoming more passive in character (with people becoming more likely to visit/look at the site than actively interact with it). The rising popularity of messaging apps and services is playing a part here too.
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Chart of the Day: 59% of internet users are reviewing brands and products
http://g-web.in/1o2Wtei

Our final Chart of the Day this week concludes our preview of the new GWI Commerce report to look at the popularity of online review writing.

Overall, 59% of global internet users aged 16-64 say that they have done this in the last month. 

Although there’s little difference by gender, other demographic factors have a much stronger impact. Those in the top income quartile (69%) are more active than those in the lower one (56%), for example, just as 16-44s are much more likely to be posting reviews than 55-64s.

Regionally, APAC is in the lead (65%) with the Americas trailing a little behind (48% in North America and 46% in Latin America).
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Chart of the Day: M-commerce highest among 25-34s
http://g-web.in/1o2Wtei

Wednesday’s chart draws on data from our new GWI Commerce report to look at engagement with e-, m- and t-commerce by age group.

Across all device types, 25-34s are most likely to be buying products online – with their lead being especially pronounced on mobiles.

This trend has a corresponding impact on multi-device commerce too: it’s exactly a third of the 25-34 age group who have used more than one device for online purchasing within the last month.

Elsewhere, it’s worth noting that 16-24s post the lowest percentage figures for PCs/laptops – confirming the sharpening “mobile first” mindset among this group. 
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Chart of the Day: 66% of internet users are buying products online
http://g-web.in/1iSUI5T

To mark the release of our new GWI Commerce report tomorrow, our first Chart of the Day this week looks at the numbers who are buying products online.

At a global level, exactly two thirds of internet users report having done this within the last month – illustrating the truly worldwide reach that the activity now has.

This figure is subject to regional variation, however. Online commerce remains most developed in APAC (70%) but is still somewhat less common in the Middle East & Africa (46%).

Nationally, China remains the e-commerce powerhouse; an impressive 82% of online Chinese adults aged 16-64 bought a product last month – putting it 10% ahead of Germany and the UK in second and third place respectively.
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Florian Jouanel's profile photoBrandon Schaefer's profile photoDigital Information World's profile photo
 
There is a big difference amongst European countries... the Dutch buy a lot of stuff online for example, but the Spanish won´t.... 
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Chart of the Day: 94% of networkers using Facebook during World Cup matches
http://g-web.in/1meI0xV

Data collected on Day 1 of the World Cup via our Real-Time Panels in Brazil, the UK and the US shows the continuing dominance of Facebook inside the social space: an impressive 94% of networkers say they’re using it as they watch games.

Twitter is a major destination too; overall, 59% of networkers are connecting with the service during matches – underlining the importance of being able to see conversations and stories that are trending.

Finally, the value of WhatsApp in Brazil is abundantly clear from these figures: some 57% will be sending messages via the app, compared to just 28% in the UK and 12% in the US.
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Chart of the Day: “Liking” a brand most common in the Philippines and Malaysia
http://g-web.in/1r5PvZ1

Drawing on more data from our new GWI Brand report (you can download a free summary), our midweek Chart of the Day focuses on the act of “liking” a brand at a national level.

Clearly, this is a behavior subject to substantial variation between countries. Keenest of all are internet users in the Philippines and Malaysia; more than 50% of online 16-64s said that they “liked” a brand last month.

In fact, it’s in fast-growth internet markets generally where consumers are most enthusiastic about hitting the “like” button. It’s somewhat less popular in most of the mature nations – with Japanese and European internet users some of the least enthused of all. 

This pattern is reflected in GWI’s social segmentation; online adults in places like Japan, Germany and Sweden are the most likely to be “passives” in terms of their networking behaviors (not really interacting with content or fellow contacts). In contrast, almost all networkers in many emerging internet nations are “sharers”. 

All this helps to show why relatively low internet penetration rates in fast-growth markets should not be a barrier to digital investment. 
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Chart of the Day: 54% of Facebook users concerned about their online privacy
http://g-web.in/1n07Z7R

Facebook members are more concerned about their online privacy being compromised than ever before; 54% of the site’s active users now say that they are worried about this issue – a figure which has been consistently trending upwards from 44% back in 2012.

Despite this, the social network’s latest privacy blunder is likely to have as much impact as its previous misdemeanors: very little. 

Yes, it will face some tough headlines for the next few days, especially if investigators find that it did indeed breach data privacy rules. But fewer than 20% of Facebookers are strongly concerned about privacy and there are two crucial things to remember here. Firstly, users have a very short memory and much of the current controversy will soon be forgotten. 

Secondly, long-established digital behaviors don’t tend to change much; although we don’t like hearing about what the social networking giant gets up to, only the most ardent privacy advocates are likely to take any real action in response. Remember the outrage over Instagram’s photo policy a few months back? After a very short-term blip in its popularity, it’s now the fastest growing social network globally. 

So, now that Sheryl Sandberg has said sorry, some Facebookers will be annoyed for a bit but normal service will soon resume. We’re not going to see millions of users leaving in protest, which means Facebook will still have by far the greatest global reach and advertising appeal of any social platform out there.
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Андрей Рогачёв's profile photoRobert Khayat's profile photoSean Chaudhary's profile photoStephen J Dow's profile photo
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As for me, I've uninstalled the Faceplant mobile app on my phone and tablet. I won't be going back to the same ole behaviors. 
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Chart of the Day: 32% are buying clothes online
http://g-web.in/1o2Wtei

Data from our new GWI Commerce report (you can download a free summary) shows that – of the 50+ product categories tracked in the GWI survey – it is clothes which are the most likely to be purchased online.

Overall, just under a third of global internet users aged 16-64 report having bought an item of clothing online within the last six months. Shoes (26%), gifts (22%) and books (22%) are also popular, as are a range of everyday grocery products. 

Across most of the top 10, more people are buying than researching the items in question – whether because the products are relatively low-value or routine purchases (grocery items) or because they’re showrooming (browsing products in-store but then buying online to get the best price – likely to be happening for clothing, gifts and books). 

For mobiles, though, we’re seeing the webrooming trend in action; people are most likely to research them online but then visit a physical store to complete their purchase journey.
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Chart of the Day: 26% of internet users buying products via mobiles
http://g-web.in/1o2Wtei

Today sees the release of our new GWI Commerce report, looking at the very latest figures for e-, m- and t-commerce.
 
Overall, it’s clear that PCs and laptops are still the dominant buying devices; 66% of internet users aged 16-64 have purchased across any device, with 57% having used a PC or laptop.

Far smaller audiences are purchasing products via mobiles and tablets, although the numbers continue to rise in both cases. Just over a quarter (26%) said they bought something via a mobile last month – representing nearly 550 million people. And for tablets, the figures now stand at 12% and 230 million.
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Chart of the Day: 73% of networkers posting comments about World Cup goals
http://g-web.in/1meI0xV

What are World Cup viewers most likely to post about online? Well, data from our Real Time Panels in Brazil, the UK and the US – collected on day 1 of the tournament – shows that the final result is the biggest talking point of all. Nearly three quarters (74%) say this is one of the things they’ll discuss via social media.

But goals are huge conversation drivers too (73%), especially in Brazil (79%) – something which shows the premium attached to real-time reactions.

Elsewhere, it’s viewers in the UK who are most likely to take to social networks in order to critique refereeing decisions or to discuss the merits of a red or yellow card.
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GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 31 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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