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Chart of the Day: 52% of teens visiting photo-sharing sites
http://g-web.in/1lJfX74

Today’s chart continues our preview of the new GWI Teens report (download a free summary here).

Analyzing the most visited types of website among 16-19 year-olds shows that search engines top the list – something which also holds true for internet users more generally.

Nevertheless, there are several obvious differences between the behaviors of the two groups. Teens are more likely to visit video-sharing sites, streaming services, photo-sharing platforms and Q&A services. 
In contrast, they are less engaged than others with retail sites and mapping services – giving yet more evidence for the significance of content to the teen audience.
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Андрей Рогачёв's profile photoKrimean University's profile photo
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Chart of the Day: 61% of teens are second-screening via mobile
http://g-web.in/QCD1KS

To mark the release of our new report on Teens (you can download a free summary here), today’s chart looks at the devices that 16-19 year-olds use for second-screening.

Mobiles are the favorite tool for this activity, and by quite some distance: 61% say they have used one to multi-screen while watching television – up by 5% year-on-year and nearly 10% ahead of the equivalent figure for all internet users.

Tablets are also recording growth, but perhaps the most significant thing here is just how widespread second-screening now is as a behavior: only 13% of teens say they have not used an additional internet device while watching TV.
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Андрей Рогачёв's profile photoKrimean University's profile photo
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Chart of the Day: 34% searching for products to buy via mobile
http://g-web.in/1kythfO

At a global level, 74% of internet users say that they use the internet to search for products or services to buy.

But if we look at this by device, it’s clear that mobiles have an increasingly important role to play in this process: the numbers searching via this device rose from 30% in late 2012 to 34% by the end of 2013. 

When we convert this to an audience size, the scale of the rise is much more dramatic – up from around 480 million to nearly 615 million in just one year. As with so many other online behaviors, mobiles are rising.
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Chart of the Day: 57% of internet users are watching films online
http://g-web.in/1ktHXwK

Today’s chart continues our look at online content consumption.

Over the last year, the numbers viewing films grew to 57%, making this the most popular type of long-form content. Watching TV on-demand is rising too, passing the 50% mark for the first time during 2013. 

But it’s live streaming of TV shows which has seen the biggest year-on-year increase of all. Globally, more than 175 million extra people started doing this during the last twelve months, a reflection of just how important this behavior has become.
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Chart of the Day: 66% of Australian internet users are second-screeners
http://g-web.in/QcUaKR

To mark the launch of our latest market reports on Australia, Canada, Indonesia and Mexico – now available to download through the GWI Insight Store – our final Chart of the Day this week takes a look at the second-screening trend among Australian internet users.

Overall, a sizable two thirds say that they have used an additional device while watching television – not as high as in some other countries, but still showing just how mainstream this behavior has become.

In terms of devices, laptops are still the favorite multi-screening tool. However, mobiles and tablets are enjoying rapid rises, now being used by around a third and a fifth respectively. And this is very much in line with the global second-screening trend: from market to market, mobiles and tablets are rising.
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Chart of the Day: 52% of VPN users looking for better entertainment content
http://g-web.in/1kqJLZJ

For Wednesday’s chart, we focus on the motivations for using VPNs (virtual private networks) and Proxy Servers.

Globally, the most popular reason for connecting to the internet via these tools is to access better entertainment content from sites such as Netflix. 

This trend is more pronounced in APAC and LatAm than Europe or North America – with the highest figures of all seen in countries such as the Philippines, Thailand and China (all 60%+). In many emerging internet markets, then, it’s clear that there is a considerable demand for content that is not currently being met.
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Chart of the Day: 67% of teen mobile internet users watching video clips
http://g-web.in/1fpvuFo

Continuing our preview of GWI’s new Teens report (download a free summary here), today we focus on the top ten mobile internet behaviors among 16-19 year olds.

Over two thirds of teens who use the mobile internet are watching video clips each month – a figure which puts them very slightly ahead of the wider mobile population.

Teens also have small leads for uploading photos and managing social networks.

However, this pattern is far from universal: they are behind other mobile users for checking the weather, using webmail and searching for products to buy. 

Once again, the importance of sharing, networking and consuming content for this demographic is clear.  
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Krimean University's profile photoDigital Information World's profile photo
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Chart of the Day: 54% look for expert opinions when making a purchase
http://g-web.in/1l8uiOy

For our final Chart of the Day before Easter, we turn our attention to the role of expert views within the consumer’s purchase journey. 

Globally, just over half of internet users say that they seek expert opinions when buying products or services – a percentage which has remained stable during the last twelve months. 

However, the intensity of this trend varies significantly between countries. So while large majorities in places like Indonesia, India and Russia say that they look for expert views when buying something, the figure is much lower in some of the most mature internet markets (e.g. Japan, Sweden and the UK). 

Chart of the Day will be taking a break for Easter and will return next Tuesday.
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John Kirkham's profile photoSimon Breidbach's profile photo
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Chart of the Day: 20% watching TV on-demand via mobile
http://g-web.in/P0hk6a

For this week’s first Chart of the Day, we take a look at the devices being used to watch on-demand television. 

Overall, just over half of the global online population are doing this each month – a figure which translates to nearly 800 million people. 

PCs remain the favorite device, being used by 39% of internet users to view shows on-demand. But while mobiles and tablets post lower figures – of 20% and 11% respectively – their audiences are growing quickly. As elsewhere, then, it’s clear that mobiles and tablets are increasing in importance as content devices.
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Chart of the Day: 32% of men using VPNs to access the internet
http://g-web.in/1hDC8Y4

Thursday’s chart analyzes the demographics of VPN (virtual private network) and Proxy Server users.

Globally, men are 10% more likely than women to be going online via these tools. This trend holds true across all of the 32 markets we survey, but is especially pronounced in places like Argentina where men are 17% ahead of women.

Elsewhere, the younger age groups have a lead over their older counterparts, while VPN usage also rises in line with income and education levels.
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The Most Detailed Research on Consumer Behaviour Online - PC | Mobile | TV | Social | Global
Introduction
GlobalWebIndex is the world’s largest and most detailed market research into multi-platform Internet usage, covering consumer Internet behaviour, motivations and attitudes across PC, mobile, tablets, consoles and TV platforms. To achieve this, we interview over 150K Internet users a year in 31 markets, providing massive scale for global, regional, local market or even intra-market analysis.

We cover the online environment like never before, focusing on social media platforms, blogging, micro-blogging, forums, social networking, photo sharing, online video, paid content, internet advertising models, social business, online retail, online motivations, web brand visitation and much more.

Because our primary clients are advertising and PR agencies, our immense pool of consumer data is published through a proprietary online tool that enables custom analysis specific to you business and category. Define consumer segments from over 1,000 unique variables, ranging from age, to job role to attitudes and interests.

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