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David Horne
Works at Magnetic Ideas
Attended Greensboro College
Lives in High Point, NC
76 followers|24,964 views
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David Horne

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lost highway
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(it's more than a logo)
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I read a book recently that dealt with the importance of "truth" and what can happen when people buy a lie. The results are never good (a link to the book attached (not an affiliate).

It got me thinking about the standards by which we run our businesses. Consumers are looking for organizations and people to give them the truth. 

It used to be fine to have a mysterious brand or company that operated behind a curtain. People trusted that what they didn't know was fine. 
That M.O. is lethal these days. Your audience will assume you are hiding something and with Google and social media, they will find out if someone is cutting corners. 

Shouldn't we be honest and open anyway?

The businesses that are standing out from the crowd are the ones that set a higher standard and empower their customers, employees, and contemporaries to rise to it. 

It is reflected in product, marketing, and culture. Great examples like this one are showing us how to thrive in the new economy. I do think this is different than transparency. You don't have open the kimono all the way. 

Seek integrity and keep your promises. This is the first rule for branding and marketing. You will win the hearts and decisions of your audience. 
Godin has my favorite quote on this: "Want a bigger brand? Make bigger promises. And keep them."
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Absolutely!
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It's conference season. Here are a few tips to get the most out of attending events:
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Secret works of art on the edges of book pages
lhttp://www.lostateminor.com/2013/09/20/secret-works-of-art-on-the-edges-of-book-pages/ via @lostateminor
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Absolutely. Thanks Benjamin, appreciate the contribution. Hope all is well on your half of the states. 
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Similar doesn't mean the same thing...
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Prelude
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People
Have him in circles
76 people
Jeff Harbert's profile photo
Alexa Crawford's profile photo
David MacKenzie's profile photo
Work
Occupation
Marketer, Entrepreneur, Writer, Golfer, Husband, Dad
Employment
  • Magnetic Ideas
    Co-Founder, 2012 - present
  • West Hall Media
    Co-Founder, 2008 - 2013
  • Professional Golfer
    2000 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
High Point, NC
Previously
Atlantic Beach NC - Greensboro, NC
Story
Tagline
Entrepreneur | Marketer | Writer | Golfer | Husband | Dad
Introduction
I played golf professionally for a while after college. After I ran out of talent and money, I co-founded a modern marketing firm.

I also speak, blog at davidhorne.me and viewfromthefringe.com and  pen a few articles on spinsucks.com,  workshifting.com, and socialfresh.com


Bragging rights
married to amazing girl and have two rad sons
Education
  • Greensboro College
    Marketing, 1996 - 2000
Basic Information
Gender
Male
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