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David Horne
Entrepreneur | Marketer | Writer | Golfer | Husband | Dad
Entrepreneur | Marketer | Writer | Golfer | Husband | Dad

David's posts

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It's conference season. Here are a few tips to get the most out of attending events:

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lost highway

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Secret works of art on the edges of book pages
l via @lostateminor

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Walk softly....

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(it's more than a logo)

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I read a book recently that dealt with the importance of "truth" and what can happen when people buy a lie. The results are never good (a link to the book attached (not an affiliate).

It got me thinking about the standards by which we run our businesses. Consumers are looking for organizations and people to give them the truth. 

It used to be fine to have a mysterious brand or company that operated behind a curtain. People trusted that what they didn't know was fine. 
That M.O. is lethal these days. Your audience will assume you are hiding something and with Google and social media, they will find out if someone is cutting corners. 

Shouldn't we be honest and open anyway?

The businesses that are standing out from the crowd are the ones that set a higher standard and empower their customers, employees, and contemporaries to rise to it. 

It is reflected in product, marketing, and culture. Great examples like this one are showing us how to thrive in the new economy. I do think this is different than transparency. You don't have open the kimono all the way. 

Seek integrity and keep your promises. This is the first rule for branding and marketing. You will win the hearts and decisions of your audience. 
Godin has my favorite quote on this: "Want a bigger brand? Make bigger promises. And keep them."

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Three simple steps
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