Well at long last, Google have opened up the Google+ platform to business users.
This may just look like "me too" in the sense that the concept is similar to Facebook Pages and a lot of people will exercise themselves over the question of whether Google can ever catch Facebook, which has such a huge lead in terms of members.
Personally, I think it's the wrong question!
Google has been the ruler of the "search space" for aeons (in "internet time") and although other players are beginning to encroach on its turf, it's still the biggest player by far.
So aside from its regular search bots, crawling all the web pages as before, just consider all of the assets that Google can bring to bear to discern what people want and find useful on the web.
- Google Places, which are being ever closely coupled to ...
- Google Maps
- Google+ ... which is where you're reading this now !
- Google +1, if you will, Big G's version of the Facebook "Like"
For some of these, you have to have a Google account too, which might just be your Gmail account.
Get the idea ? Having a handy-dandy social network to play with all these elements makes sense in terms of an integrated strategy for helping people to find what they want. And of course, when they are busy doing that, Google bring will show you ads in the way that they have for so long ... and this makes them a lot of cash !
Result ? Everyone is happy :D ... well, that's the theory ! Time will tell ...