Great steps here for dipping your toe in all things digital media for your business! I think the number one thing here is to do a social media audit -- once you see that you are already out there whether you like it or not, it's a great motivator to add to the conversation about yourself. I was going to say "take control" of the conversation, but ... part of engaging in social media is being constantly reminded that your customers control your brand, not you.
Recently had the amazing opportunity to see Steinthor Palsson of Landsbankinn talk at Ivey. I wasn't sure what to expect from the CEO of an Icelandic bank, but he was thrilling. His passion for his country and his work is infectious. Here's a post I wrote on the man and his mission. #leadership