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Roller Marketing Research
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Qualitative & quantitative resesarch for for-profit & non-profit organizations
Qualitative & quantitative resesarch for for-profit & non-profit organizations

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The Total Quality Framework (TQF) is rooted in the idea that a quality approach to qualitative research requires “quality thinking” at each stage of the research process. It is an idea derived from the logic that it is not good enough to think carefully…
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The following is a modified excerpt from Applied Qualitative Research Design: A Total Quality Framework Approach (Roller & Lavrakas, 2015, pp. 207-212). In qualitative research, the researcher – including the in-depth interviewer, focus group moderator,…
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In March 2018, Mario Luis Small gave a public lecture at Columbia University on “Rhetoric and Evidence in a Polarized Society.” In this terrific must-read speech, Small asserts that today’s public discourse concerning society’s most deserving issues –…
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Storytelling is the ultimate goal of all research.  In the end, researchers of all kinds are in the business of understanding how people think, and what better way than to hear their stories.  Storytelling may sound like something only qualitative…
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The Total Quality Framework (TQF) is an approach to qualitative research design that integrates quality principles without stifling the fundamental and unique attributes of qualitative research. In so doing, the TQF helps qualitative researchers develop…
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An earlier article in Research Design Review – “Finding Connections & Making Sense of Qualitative Data” – discusses the idea that a quality approach to a qualitative research design incorporates a carefully considered plan for analyzing, and making sense…
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Data quality matters. Regardless of the research method or approach, our ability to say anything meaningful about our research outcomes hinges on the integrity of the data. The greater care the researcher takes to ensure the basic ingredients of “good”…
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 The following is a modified excerpt from Applied Qualitative Research Design: A Total Quality Framework Approach (Roller & Lavrakas, 2015, pp. 130-131). Qualitative researchers are routinely faced with the decision of how many in-depth interviews (IDIs)…
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Qualitative researchers have increasingly new ways to engage with their participants. Beyond the traditional and still most frequent approach of the in-person mode, qualitative researchers have a host of technological solutions at their disposal. Instead…
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The Total Quality Framework (TQF) offers researchers a way to think about basic research principles at each stage of the qualitative research process – data collection, analysis, reporting – with the goal of doing something of value with the outcomes…
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