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Informa Engage
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We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing we engage buyers – activating real results for marketers.
We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing we engage buyers – activating real results for marketers.

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Look who’s bringing home the gold! We won a Hermes Creative Award for the killer rap video we did with New Hope Network for last year’s Natural Products Expo West + Engredea event. Must. Check. It. Out. Way to go to the oh-yeah-we-mean-it creative team!
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Video still a hard sell for your #marketing team? Well then, ponder this from Marketing Land: research shows 81 percent of people have been convinced to buy a product or service by watching a brand’s video.
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Wow, what a wonderful webinar on #Marketing #Webinars we just had! A big shout out to the team that made it great. In case you missed the opp to get all the savvy best practices learning from our experts, never fear. We’ve put together a killer archive of the material. More sales leads anyone?
https://goo.gl/kuZC1A
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Today’s Informa Engage Success File…The Case of the Center of Excellence. Client: an Automation & Power Technologies company
Problem: lack of thought leadership in the grid optimization industry
Solution Toolbox: customized channel with killer editorial & sponsor content. Results: 300k+ page views, 700+ converted leads & a very happy client. Need a solution like that?
https://goo.gl/tR3n2B
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Thinking about using video to stay competitive? Well, don’t think too long. Marketing Land says 81% of businesses use video as a marketing tool. Okay. But here’s the kicker. That’s up from 63% in 2017. Good to know.
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We’ve thought of V.P. Rhonda Wunderlin as a data-driven marketing thought leader for some time, so it’s not surprising to us she’s been named to SIIA’s Software & Services Division Board of Directors. Congrats to our #B2B Performance #Marketing powerhouse!
https://goo.gl/sd6JvJ
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If you build a great webinar… they will come participate. It’s always important to have the right tools to grab the right audience. Right? Our Infrastructure group is all about helping your #B2B company harness the power of the webinar. Get ready to learn from our experts!
https://goo.gl/8Ey54J
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We’re making space on our virtual shelf for two #FolioAwards for killer digital media. We won in the Contest/Sweepstakes category and New Hope Network won in the Content Marketing/Sponsored Content Campaign category. Big props to those teams!
https://goo.gl/BNQ8VF
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If a picture is worth a thousand words, Marketing Land says moving pictures are worth mega-more for marketers. The Takeaway: for online product or services pitches, 72% of people say video catches their interest over text.
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Props to our own Wonder Woman— Shelli Winter has been named a Top Women in Media Change-Maker by Folio: for her outstanding, impactful leadership and vision. Our VP of Marketing Creative credits the support of her team. We hear that. Award-winning work, all around.
https://goo.gl/sXctMu
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