Brock Pierce is
an entrepreneur best known for pioneering the market for virtual goods
in online games. He has founded or co-founded seven companies, acquired
more than thirty companies, and closed a dozen corporate finance
transactions securing more than $200 million of funding on behalf of his
Pierce is credited with creating and consolidating the market for virtual goods in online games, as well as the media properties supporting such games. Pierce founded Affinity Media, formerly Internet Gaming Entertainment (IGE), in 2001. The Company raised over $100 Million from blue chip investors such as Goldman Sachs and Oak Investment Partners. During Pierce’s tenure as CEO from 2001 to 2007, he managed the acquisition of over 30 companies and established operations in Shanghai, Hong Kong, Seoul and the United States supporting more than 600 employees. Today, Affinity Media owns the world’s leading marketplaces for the trading of virtual goods with system wide annual revenues exceeding $500 Million and one of the largest gaming networks providing information and services to the world's 500 million gamers. Pierce currently serves Vice Chairman of the Board.
his other current ventures, Pierce co-founded and sits on the boards of
Xfire, a communication and social tool for hardcore gamers; Titan
Gaming, a casual online game publisher incorporating skill-based
tournaments for points, prizes and cash; EverTune, a patented
proprietary technology which keeps any stringed instrument in tune for
the life of the string set by utilizing a unique spring system to
maintain constant tension; RevenueAPEX, a specialty finance company
advancing receivables for the Internet industry; myTaste, a wine
recommendation engine connecting expert influencers with passionate
consumers; and Xoftek, a unique technology bringing video based VOIP
services to televisions across the globe.
Prior to founding Affinity Media, Pierce co-founded the first and most ambitious Internet television firm of the 1990s, Digital Entertainment Network (DEN), a company focused on the delivery of entertainment over broadband. DEN raised more than $88 million from investors such as Microsoft, Intel and NBC.
Prior to Pierce’s entrepreneurial career he was a successful Hollywood actor, starring or appearing in twelve major motion pictures, including The Mighty Ducks, and First Kid, as well as many commercials.
generally plays the role of strategist and dealmaker in each company
after attracting the management teams and capital. He is an active angel
investor, a founding mentor of the Founder Institute's LA Chapter, and a
member of SoCal Tech and Media Entertainment Technology Alliance.
Pierce is an active supporter of non-profit and advocacy organizations
and is a member of Clinton Global Initiative.
Both Wired and Fortune Magazine have written lengthy biographical feature stories on Pierce’s career. In addition, he has been a guest lecturer at Stanford and USC.