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avi dan
Works at Avidan Strategies
Attended Columbia University
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avi dan

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While marketers are more clearly defining what the customer experience is and should be, challenges across the organization threaten to derail even the best-laid plans. Despite marketers’ unwavering desire to deliver the best possible experiences to customers — both online and off — gaps continue to plague even those with the best intentions.
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I recall reading in Ogilvy on Advertising, that David Ogilvy suggested that the more awards you saw in a prospective agency’s lobby or reception area, the further away you should stay from them. These were the firms he believed that were more interested in winning awards than they were in helping their clients.
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The eight-month probe uncovered wide-spread kickbacks from media owners to agencies, and the overwhelming lack of transparency among agencies. It pointed out that agencies, so called because they were supposed to be agents for their clients, were actually often acting in their own self-interest as media owner, ignoring their clients.
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Budweiser is taking patriotic rebranding to the next, or possibly lowest, level this summer by renaming its beer "America." It is ironic in that Budweiser's owner is a Belgian company and its top management is Brazilian.
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The disruptions created by the digital revolution inspires marketers to seek a different engagement model with customers, to introduce new services and experiences powered by technology, and to transform their marketing operations.
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At the time that The Beatles’ sang "When I’m 64" a couple of generations ago, it suggested that hitting that age meant it’s time to “scrimp and save”, as the lyrics go. Not so, by a mile, when you look at baby boomers, those born between 1946 and 1964. Today, many boomers are neither old in spirit nor poor. They have enormous economic power and this group is redefining aging.
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avi dan

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Whatever happens next, it is clear that the rise of nationalism will result in more protected markets and more localized marketing. Localization will transform how we think about and manage global brands, and marketing in general.
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Fun and appetite-appeal is the strategy behind IHOP’s livestreaming on Facebook Live. Facebook first launched the service that combines content and live video. It is essentially an adaptation of Twitter’s Periscope and Snapchat’s native video.
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Nowhere is the contrast between men and women in advertising more clear than when it comes to starting their own agencies. Incredibly, there are no major general market agencies that have been started by women.
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Speaking at the ANA Advertising Financial Management Conference in Boca Raton, Florida, earlier this week, ANA CEO-president Bob Liodice addressed 800 top clients and agency executives stating that, in key areas such as ad fraud, many “marketers are getting their money stolen”
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Starwood has selected Venables Bell &Partners to serve as global creative agency of record for its Sheraton and Westin brands.
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Women have made many strides from the days when females were virtually nonexistent in agency management positions. There is parity representation in account management and they outnumber men in media agencies. More agencies install women CEOs. These women will do the hiring and will be the the role models to other women in their organizations over time, in all departments.
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Have him in circles
35 people
Marlena Parker's profile photo
FUSION WW's profile photo
EXHIBE FLIX's profile photo
Fready Androos's profile photo
Joseph Jaffe's profile photo
Rupal Parekh's profile photo
Wendi C Smith's profile photo
Dvar Torah's profile photo
John Follis's profile photo
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  • Avidan Strategies
    It, present
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Marketing and agency search consultant/Contributor blogger at Forbes.com
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  • Columbia University
    MBA, 1976
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