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Melissa Baltz
Marketing Manager
Marketing Manager

Melissa's posts

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Alticast Blog – Android TV
When the winds are shifting, it’s wise to be prepared for
every eventuality.   That’s good advice,
whether you’re talking about the unpredictability of our spring climate or
about changes in consumer behavior that can impact business environments. The weath...

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Alticast today announced that CJ Hellovision, the
largest cable operator in the Korean market, has completed the largest seamless
overhaul of a content security system using Alticast’s AltiProtect download and
replace conditional access solution. CJ Hellovi...

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App Fatigue Revisited: Growing Problem, Pay-TV Opportunity?
Since we first raised the concept of “App Fatigue” during the summer,
additional data has surfaced indicating that more is not better when it comes
to application availability.   Most
recently, Adobe’s 2016 Mobile
Benchmark Data showed the limited utility o...

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Value of Voice Control Coming Through Loud and Clear
Voice control has come of age, with greatly improved voice
recognition, natural language and machine learning. The amazing ability to
understand any voice with any accent is a huge achievement. Pairing that with
the ability to respond in a conversational ma...

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How Pay-TV Can Spur 4K UHD Growth
  From industry chatter, sometimes it’s hard to tell if Ultra
High Definition television is coming like an express train or a stop-and-go
city bus, but one thing is universally acknowledged: pay-TV operators need a
plan as 4K video, High Dynamic Range (HDR)...

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“Big Data” Big Player in Pay-TV’s Future
One of the themes out of IBC and SCTE/ISBE Cable-Tec Expo
last month was that the future of pay-TV relies not just on traditional
broadband and video services but on how operators can harness “Big Data” to
create new opportunities for services that are alig...

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Alticast and ContentWise collaborate to expand Personalized TV market reach
ContentWise the personalization, discovery, analytics and metadata expert , and Alticast, today
announced that they are integrating the ContentWise personalization system with
the Alticast AltiPlex SDP (Service Delivery Platform) and AltiPlatform

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The impact of pay-TV’s shift to the cloud
Changes in technology and consumer expectations and a desire for more efficient service delivery are driving pay-TV providers to seek cloud-based workflow solutions. In this story in the IBC edition of Cable & Satellite International, Joon Hee, head of Clo...

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