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Matt Wesson
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Matt Wesson

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Matt Wesson

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It’s hard to have a conversation about marketing automation these days that doesn’t include lead nurturing. Automated lead nurturing is one of the standout features of marketing automation platforms and has captured the attention of sales and marketing departments alike. Having the ability to build relationships with prospects automatically is a hard capability to ignore, and one that is having a significant impact on businesses. According to For...
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Matt Wesson

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Welcome to this week’s edition of our new Smarter Marketing video series! Today Mathew Sweezey spends 90 seconds explaining the basics of lead scoring. With the reach of marketing messages growing exponentially with new tools and tactics, lead generation is more than ever about quality over quantity. You need to be able to identify your most promising leads at a glance and receive notifications when leads become sales ready. This type of insight ...
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Matt Wesson

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Email marketing is still the workhorse of the modern marketer. When it comes to reach, engagement, and effectiveness, email is a tough tactic to beat, even for newer channels like social media. Even though email has been around for awhile, some marketers are still missing out on the basics that create true email engagement. That’s why our automation evangelist Mathew Sweezey is here to help with a 90 second summary of how to increase your email e...
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Matt Wesson

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Marketing automation has a hidden talented. Despite being marketed for years as a tool for, well, marketers, automation is changing the shape of the modern sales departments as well. Companies that implement the solution for their marketing teams soon discover that automation extends well beyond the boundaries of marketing. For example: Automation users have a 9.3% higher sales quota achievement rate. (CSO Insights)  A nearly 10% increase in quot...
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Matt Wesson

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Welcome to the newest installment of our Smarter Marketing video series! Have 90 seconds to spare? Well that’s just enough time to see Mathew Sweezey explain the basics of segmentation! Marketers have made the transition into the age of personalization. The demands and expectations on marketers have never been higher. Chief among these expectations is tailoring marketing message to the consumer at an individual level.While there are certainly fan...
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Matt Wesson

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Matt Wesson

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If marketing automation is becoming the king of marketing technology, lead nurturing is definitely the crown jewel.   As we continue to move into the age of the empowered consumer and relationships become more and more important, the ability to…
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Matt Wesson

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There is a lot of buzz around marketing automation these days. Whether it’s the rapidly maturing industry or the growing adoption rates, automation is everywhere you look in the marketing world. Automation platforms are poised to dramatically shake up the…
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Have him in circles
67 people
stephen ball's profile photo
Evgenija Kornishina's profile photo
Alwar Nambi's profile photo
Masgan com's profile photo
Dung Nguyen's profile photo
Kevin Chak's profile photo
Chad White's profile photo
Pete Keane's profile photo
David O'Bryans's profile photo
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