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Joni S.
Worked at Turku School of Economics
Attended Turku School of Economics
Lives in Turku
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Joni S.

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IntroductionIn this article, I discuss how the classic VRIN model can be used to evaluate modern web platforms.What is the VRIN model?It's one of the most cited models of the resource-based view of the firm. Essentially, it describes how a firm can achieve sustainable competitive advantage through resources that fulfill certain criteria.These criteria for resources that provide a sustainable competitive advantage are: valuable rare imperfectly im...
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Here's my latest post on Facebook marketing.

#facebookmarketing   #segmentation   #marketing  
 IntroductionThis article discusses the potential of segmentation in Facebook advertising.Why is segmentation needed?Segmentation is one of the most fundamental concepts in marketing. Its goal is to identify the best match between the firm's offering and the market, i.e. find a sub-set of customers who are most likely to buy the product and who therefore can be targeted cost-effectively by means of niche marketing rather than mass marketing.There...
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How to use Facebook in marketing segmentation?
 IntroductionThis article discusses the potential of segmentation in Facebook advertising.Why is segmentation needed?Segmentation is one of the most fundamental concepts in marketing. Its goal is to identify the best match between the firm's offering and the market, i.e. find a sub-set of customers who are most likely to buy the product and who therefore can be targeted cost-effectively by means of niche marketing rather than mass marketing.There...
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Lahjan hankkiminen äidille voi olla hankalaa, me teemme siitä helppoa! ‪#‎äitienpäivä2015‬ ‪#‎elämyslahjat‬ ‪#‎äitienpäivälahja‬
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Äitejä muistetaan kerran vuodessa, mutta sen lisäksi he saavat myös joululahjat ja syntymäpäivälahjat. Korurasiat ja hajuvedet on sii
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The Bounce Problem #analytics  #digitalmarketing
IntroductionThis post applies to cases satisfying two conditions.First, you have a simple landing page designed for immediate action (=no further clicks). This can be the case for many marketing campaigns for which we design a landing page without navigation and a very simple goal, such as learning about a product or watching a video.Second, you have a high bounce rate, indicating a bad user experience. Bounce rate is calculated as follows:visito...
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Facebook-mainonnan koulutus Turun kesäyliopisto, 2015
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IntroductionI started thinking this question today when reading my students' exam answers. The questions was "Define business logic and give an example of it", and many answers actually defined strategy. At that point, I realized it's not so easy to see a difference between these two concepts.So, what would I see as the main difference between strategy and business logic?What is strategy?First, strategy in my opinion involves competition - it's f...
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Currently the jobs taken away by machines are manual labor, but what happens if machines take away knowledge labor as well? I think it’s important to consider this scenario, as most focus has been on the manual jobs, whereas the future disruption is more likely to take place in knowledge jobs....
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Facebook-mainonnan koulutus (Turun kesäyliopisto, 7.5.2015)
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Jokainen yrittäjä ja markkinointipäällikkö joutuu puhelinmyynnin kohteeksi. Siinä missä yksityishenkilöille kaupataan kaikkea lehdistä boksereihin, bisnesmarkkinoilla yleisin kauppatavara on mainostila eli media.Ensimmäinen vinkki: Suurin osa mediamyyjien tarjouksista on huonoja, eikä niihin kannata lähteä mukaan. Tässä artikkelissa avaan tekijöitä, joihin itse kiinnitän huomiota markkinointipäällikkönä toimiessani.Miten siis toimia mediamyyjien ...
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Viikon päästä on #äitienpäivä! ElämysLahjoilta ratkaisut lahjapulmiin :)
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Have him in circles
106 people
Tuomo Tammenpää's profile photo
suryakant bhagekar's profile photo
Timo Humalamäki's profile photo
Jepjep juu's profile photo
Hakema's profile photo
Arun Sharma's profile photo
Eeva Puhakainen's profile photo
Philip Carlsson's profile photo
Roosa Sunila's profile photo
Education
  • Turku School of Economics
    2009
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  • Turku School of Economics
    Research Associate
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