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Harper Beck
4207 SE Woodstock #150, Portland, OR
(503) 816-6572
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Great read on the importance of mobile advertising, it's versatility and site responsiveness. http://ow.ly/PBSYM
Understanding the growing mobile PPC market is about understanding the ways in which consumers use mobile, and targeting users with the right message at the right time.
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PPC is one of our favorite channels. Infinitely trackable, testable and the bearer of some of our best ROI. http://ow.ly/O92qW
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The two faces of personalisation http://ow.ly/MXmGN
As personalization and big data analysis technologies continue to evolve, new possibilities are made available just about every day. In fact, the pace of change
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The Profit-Driven Marketer: Setting a New Standard for Performance
Profit-driven marketing flips digital tradition on its head by approaching marketing as a profit center instead of a cost center. A profit-driven approach means spinning familiar problems in new ways. Here we identify the main pillars of profit-driven marketing - recognizing value, targeting outcomes and capturing demand - to help you get to a better bottom line.
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Top Inbound Marketing Strategies
Inbound marketing is the practice of creating, managing and optimizing incoming traffic to a site from external sources and channels.
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Facebook Marketing Hacks to Increase your reach http://ow.ly/MCsmV
As with any marketing platform online, there are ways to leverage the amount of traffic you get from them. Facebook in particular is notorious for the increased amount of effort (and creativity) brands need to put it to get results from it. There are however a few hacks that you can do to simply ...
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Media spending trends for Q1 2015 http://ow.ly/PiKzw
Source: Kantar Media Notes: Ad spending was down by 4% to $37.4 billion in Q1 2015, a fairly unsurprising result given that last year's Q1 results were boosted by ad spend on the Sochi Olympics. Indeed, of the various media types examined, only outdoor advertising grew, by 2.9%, with radio...
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marketing Automation can Thrive with Personalised Content http://ow.ly/N0BXh
Due to a lack of personalization, improper use of marketing automation can burn customers and prospects, thwarting your sales and marketing efforts.
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The Profit-Driven Marketer: Setting a New Standard for Performance http://ow.ly/MRORv
Profit-driven marketing flips digital tradition on its head by approaching marketing as a profit center instead of a cost center. A profit-driven approach means spinning familiar problems in new ways. Here we identify the main pillars of profit-driven marketing - recognizing value, targeting outcomes and capturing demand - to help you get to a better bottom line.
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Why Personalization is the Only Future for Marketing http://ow.ly/MOfIr
Personalization is set to be the biggest disruption in marketing since the idea of corporate sponsorships. Brands that are able to personalize are already seeing real results in their bottom lines. Janrain, which specializes in customer relationship management, reports that 67% of consumers wish ...
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6 Rules for creating killer email campaigns http://ow.ly/MEDan
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Post-Conversion Marketing: Why Stop when you're on a Roll? http://ow.ly/MBGIC
Someone filled out your lead gen form and became a new contact in your database. Congratulations! Your job as a marketer is done. Just kidding.
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Hello! We're Harper Beck. We help brands get more exposure, more traffic and drive more revenue through digital marketing.

Our core capabilities include search engine optimization (SEO), social media marketing (SMM), paid search (PPC), conversion optimization, display advertising, website development and CRM integration.

If there is one thing that typifies everything we do, it is a complete immersion in data analysis. Consumer metrics, website analytics and a host of other data sources combine to tell us who your customers are, where they are, what they're doing, how they want to be reached and what messaging they're most likely to respond to.
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(503) 816-6572
Address
4207 SE Woodstock #150, Portland, OR
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