There are a lot of options that can keep the cost down (Gachas, special events and the like) but I do agree that it's out of hand. The cost of skins has gone up and in many cases the quality has gone down. The people making system layer clothing feel outnumbered by the mesh makers and have almost stopped innovating and creating new content there (I will happily wear system layers if they are well made) and some of the mesh creators have gotten lazy too. Prices go up while quality goes down and over all it's overwhelming when you're a vet player, much less new. But yes, the phrase that you can play for free, is a bait and switch. You can, and you will find yourself feeling alien in a world full of beautiful people, called names and shut out because you're new. So what do we do to fix this?