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Bryan Cashman
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75 followers
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Extending the life of F2P games is an obvious goal for any publisher, but F2P game publisher RockYou has built an entire business around this goal. RockYou acquires older active F2P games from publishers, and alters and manages the game post-acquisition…
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Mobile game genres each behave differently, with their own target audiences, gender preference and monetization potential. These five points presented at  Casual Connect in July 2014 by Patrick Walker, EEDAR‘s head of Mobile Insights, provide a view…
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Increasing mobile game user retention is often overlooked by user acquisition strategies, but games that keep their users coming back will monetize far more effectively than those that can acquire but quickly lose new users. Sharon Magen, CRO of mobile…
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Nintendo mobile games will be stronger now that the company is partnering with DeNA, as I recently wrote in a guest-post at SuperData Research. Despite being a leading game maker during most of our lifetimes, Nintendo has no experience in the areas that…
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YouTube celebrities can promote your game on YouTube, and developers who take advantage of Let’s Play and other popular video game channels can acquire users for their games far cheaper than through traditional acquisition methods. This one hour panel…
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With each year mobile devices get closer to the fidelity of the latest home consoles, but does that mean mobile game user segments should be treated the same as on consoles? Just because a mobile device can present a full console game experience does not…
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Building a mobile game network from scratch is hard, but brands with audiences can use white label video game services to bring a range of games directly to consumers they already have relationships with. Today’s video is a presentation by Nancy…
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Game monetization tips are often generic and too broad to easily implement, but these six tips from Rob Weber, Co-Founder of mobile game network NativeX, can be easily implemented into your game to get the most value of any efforts to monetize your users.…
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Predicting success in the video game industry is challenging, but a number of video game academics are approaching the space by applying an analytical lens over historic data. Today’s video includes a talk between NYU Professor Joost Rietveld and the ESA,…
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Video game accelerators can bring significant benefit to game developers, including access to IP, distribution platforms, monetization expertise and a significant network of experts to consult with. Today’s video with Gavin Teo of Comcast Ventures, and…
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