Great video on using social media for business. Erik Qualman of Socialnomics talks about how the most important first step in selling your product or service is to first, LISTEN. He says- "a lot of companies go to the fourth step right away. . . and try to sell right away within social media. They'll hop in there right away and do one-way communication whether it's with a coupon or just getting their message out. That does not work."