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Louise McGregor
107 followers -
Having fun in the digital world.
Having fun in the digital world.

107 followers
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I've moved my blog - for a simpler easier 2018!

I have moved all content to Changememe.Wordpress.com Please follow me there, or on Twitter.
Exit Strategy
Exit Strategy
orangewave.wordpress.com
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More than Reality; Augmented and Virtual realities what are they good for? #vr #ar #augmentedreality

Remember when swarms of people were rushing through parks, causing traffic accidents, invading museums in a quest to capture invisible creatures? That was Pokemon Go,  an augmented-reality game that used your mobile phone to superimpose a layer of visible…
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Book of the Month - Weird Ideas that Work #BOTM (H/T @work_matters)

Weird Ideas That Work: How To Build a Creative Company By Robert I. Sutton This book is packed full of ideas and examples, Sutton often gives the chapters or the ideas thought-provoking titles – chapter 10 is “Decide to Do Something That Will Probably…
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Bizmeth is not a chemical element #buzzword #bizmeth

It sounds like a chemical, but that’s bismuth. (It’s bismuth in the image above). Bizmeth is a portmanteau word made up of “business” and “method”. And although Collins dictionary didn’t think it was much in use in 2014 it’s now the name of a web design…
Bizmeth buzzword
Bizmeth buzzword
changememe.com
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You’ve got a Facebook account, you know your memes, your CV is on LinkedIn. A colleague of mine once told me that everything you put online is public and permanent, and if you’re averse to risk you may have avoided building up a social media presence. But…
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My Great Summer Reading List 2017, 10 books I'm looking forward to #reading #bookreview

Hurrah for summer! You’ll pack up your swimsuit, sunblock and sunglasses but what will you take to read? Here are my picks. Leadership (1) Weird Ideas that Work, I love the title, and I’m enjoying the combination of counter-intuitive ideas that turn out…
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Leading a (Virtual) Team - it's not that big a deal. #leadership #virtualteam

Leading a team has been the most challenging, and the most fun, part of my job. At times I’ve had team members not actually in the same room as me – or even the same country, that makes it more challenging but the principles of managing a team remain the…
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The science of boiling frogs #Buzzword

“Poor frog” is what I always think when I hear this expression. The theory behind it is that if you put a frog into a pot of boiling water it will jump out immediately, reacting to the heat. But if you put a frog into tepid water and then heat the water…
Boil the Frog
Boil the Frog
changememe.com
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The why, when and how of user generated content #usergeneratedcontent #marketing

In my last post I wrote about the Engagement Ladder, the top rung of which is user-generated content, I’ve been thinking more about this form of content and looking for some positive examples, here’s what I’ve come up with. User generated content can be a…
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How engaged is your audience? The rungs on the Engagement Ladder. #socialmedia #contentmarketing

There’s a figure that gets quoted about engagement; 1, 9, 90. Which is a ratio representation of engagement.  For everyone person who contributes content, 9 might like it and 90 will see it. It’s a little simplistic, and there are more forms of engagement…
Engagement Ladder
Engagement Ladder
changememe.com
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