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Louise McGregor
107 followers -
Having fun in the digital world.
Having fun in the digital world.

107 followers
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Louise's posts

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In My Wheelhouse; finally a buzzword I like #buzzword

“OK,  we’ve found your wheelhouse” I had never heard this before, despite growing up sailing and having a professional mariner for a father. I would say bridge on a ship or cockpit on a yacht. It seems to have come into the language via baseball for…

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Take the Survey - building robust surveys with results you can trust. #survey #data

Creating a good survey, one that gives you robust results, takes skill. In a former life I worked for a data analytics company where a team worked on creating surveys for consumers where I gained an appreciation of the skill. I have sincere worked with…

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With so many people working such crazy hours how do we get inspiration? Here are ten ways you can get some inspiration this weekend. 1 Learn Something New I’ve become a big fan of podcasts lately, partly because I can listen while I do domestic tasks.…

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So it's Valentine's Day, romance is the foreplay to the foreplay and I'm writing about #sextech (NSFW)

So it’s Valentine’s Day, and I’m going to talk about sex. This post may be NSFW, and the same caveat goes for the links. I was watching Grace and Frankie,  one of the few TV (OK Netflix) shows to star post-menopausal women at the centre of the story. In…

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Diversity Works; the data is in and it's good for business. #diversity #inclusion

Diversity works. I know this from personal experience, I’ve always sought to hire people from a range of backgrounds. I know I don’t have all the skills needed in my team so there’s no point hiring more of me. To be specific I’m not great at fine detail;…

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At the going down of the sun and in the morning We will remember them. / A political post #HMD #holocaust #politics

So in amongst the one hundred and ninety eleven crazy things coming out of the White House was the President’s statement regarding Holocaust Remembrance Day. (I’d link to the official version but it seems to be removed from the White House site). The…

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It's Data Protection Day tomorrow - are you celebrating? #dataprotection #dataprivacy

There are no surviving letters from Captain Cook to his wife, she burnt them saying they were “too personal and sacred”. We’re losing the idea that some things might be worth holding as personal and sacred. Part of that is our own doing, we’re sharing…

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How true does a brand story need to be? #branding #brand

Ben & Jerry’s, the ice cream company, was founded by two guys; Ben and Jerry in 1978.  They ran the company until it was bought by Unilever in 2000. They come across as a couple of regular guys, and they were the authentic face of the company for more…

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Say thank you; it's community manager appreciation day on Monday #CMAD #communitymanager #CM

Your online presence is often the first “place” customers go to talk to your company, and the first “place” potential customers meet you. The people managing those communities fulfil a very important role for your company, and there are lots of reasons (I…

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Social Media Fails (again) some of the fails of 2016. #socialmediafails

We’re all on social media all the time, and the social media platforms are stretching into new areas of our lives – Facebook now has an “at work” option called Workplace.  So how good are we at using it? Back in 2013 I looked at some Social Media fails…
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