Founder, 2012 - present
Leading a small, nimble team dedicated to providing premium outreach services that fulfill social and search marketing initiatives. In addition to our managed outreach offerings, I oversee development of Postachio's direct sales media buying platform. Check us out at www.postachio.com!
Major Major Agency
Creative Marketing Manager, 2012 - present
Focused on strategic marketing ideation with a freeform, experimental twist. Construction and management of marketing campaigns that blend multiple disciplines towards a goal of individuality, tactical strength, and a flawless master plan. Heavy concentration in search marketing with a tasteful garnish of imagination.
Work revolves around outreach/publicity, content creation, search engine optimization, social search optimization, media planning & buying, copywriting, and a multitude of other tasks that are integrated with both the social and creative teams.
SSO Marketing Manager, 2010 - 2012
Managed multiple search marketing campaigns as the company's first Social Search Optimization Marketing (SSO) Manager utilizing offsite SEO, onsite SEO, social media, integrated content marketing, copywriting, blogger outreach, as well as strategic media planning and buying. Directed budget allocation, forged integrated campaign strategies across a variety of search marketing disciplines, managed tactical implementation, maintained client/vendor relationships, and streamlined processes to optimize efficiency.
Executive Assistant, 2008 - 2010
Aided in campaign strategies, tactical implementation, copywriting, social media, data processing, streamlined operations to optimize internal efficiency, and collaborated with managing partners for the creation of internal marketing materials. Within a design/tech capacity, supported internal web development with design input as well as site creation.
Dim Mak Records
Intern Assistant to Director of Promotions, 2007 - 2008
Functioned as the intern assistant to the Director of Promotions. Maintained social media assets (brand & artists), created promotional copy, planned & managed events centered on the DM Collection (fashion), aided in outreach efforts to expand brand presence within the regional nightlife scene, and actively participated in creative marketing meetings for the development of future brand initiatives.