Here is my latest blog post about #landingpagedesign and #optimization tips Infographic. A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. The purpose of a landing page is to try and convert readers or visitors coming from your online marketing efforts such as an organic SEO blog post, pay per click ad, mobile ad, display ad, or email marketing campaign. Now it does not matter if the landing page is being sent from a from ppc ad or is in a call to action link, button or image widget on regular blog post, the end goal is the same. It is meant to collect basic information from the person which usually includes a name, phone number and email address to get the user move a little farther along the sales funnel. Although the traditional sales funnel has evolved.
Buyers behavior are now more than ever being influenced with social proof, unlimited research at the tip of their fingers and point of decision content consumption that can make or break a sale. This means we need to understand and study the unstructured data like context, search history, site visits, recency, and geo location to make our landing pages more useful for both parties. Some of the most used conversion goals for landing pages by businesses are:
Request for a quote or consultation
Service or product trial/demo
Download an ebook or white paper to increase email subscription list
Registering for an event.
Here are some tips to increase the effectiveness of your landing pages and this #infographic below by Formstack covers 10 key factors to pay attention too. #landingpagedesign
By Martha Mendoza
MENLO PARK, Calif. (AP) -- You don't have to be just male or female on Facebook anymore. The social media giant has added a customizable option with about 50 different terms people can use to identify their gender as well as three preferred pronoun choices: him, her or them.
Facebook said the changes, shared with The Associated Press before the launch on Thursday, initially cover the company's 159 million monthly users in the U.S. and are aimed at giving people more choices in how they describe themselves, such as androgynous, bi-gender, intersex, gender fluid or transsexual.
- http://www.karenkefauver.comFreelance journalist, 1996 - present
- Good Times NewspaperArts and Entertainment Editor, 1994 - 1996
I teach social media marketing for businesses and write about sports & adventure travel: bicycling, especially mountain biking. I like to travel off the beaten path. I'm from Washington, D.C., attended University of Vermont and have lived in Santa Cruz, California, for 20 years.
- University of VermontEnglish literature
- University of Kent, CanterburyBuckham Scholarship for English Literature
- Bethesda Chevy-Chase High School
Karen Kefauver, Spin City: Bikers Beware of Ohlone Tiger Beetles
Mountain bikers, now you can add another resolution to your New Year's list. For 2014, I hope you strive to bike better, smarter and beware
Santa Cruz Beach Boardwalk Amusement Park - California's Classic Beach E...
The Admission-Free Santa Cruz Beach Boardwalk! Enjoy warm sand, cool surf, hot rides and free entertainment at the only major seaside amusem
Social Media Marketing for Small Business by Karen Kefauver
The Central Coast Small Business Development Center hosted Karen Kefauver's class Social Media Marketing for Business, Tuesday, September 17