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Prasanna Vijayakumar
Works at CrossCap
Attended McMaster University
Lived in Toronto
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  • McMaster University
    Economics, 2001 - 2005
Basic Information
Product Manager / Demand Gen / Biz Dev
  • CrossCap
    Director, Biz Dev, present
  • Eloqua
    Sr. Product Manager, 2011 - 2012
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Retail Roundup: 4 Must-Read Blogs This Holiday Season - PERQ

The holiday season is always a busy one for retailers of all shapes and sizes, so keeping up with the latest industry news can be difficult.

3 Interesting Ways Retailers Can Use Pinterest’s New API In Their Omni-C...

How retailers can use Pinterest's API in their omni-channel marketing.

Three in the Key - NBA Blog by Tim Chisholm - East’s Struggles May Affec...

Tim Chisholm analyzes what's new with the Toronto Raptors and NBA Basketball. - East’s Struggles May Affect Ujiri’s Strategies |

Developing an Omni-Channel Marketing Plan - Part 1 Strategic Planning -

In my previous post I mentioned the complexity around developing an omni-channel retail marketing plan and outlined a methodology based on m

Developing an Omni-Channel Marketing Plan -

Initial steps of a framework to develop an omni-channel marketing plan that comes from years of work with multiple retailers.

(Infographic) 2014 Retail Marketing and Promotional Calendar

Infographic and Excel file download of 325+ reasons to market in 2014.

Put Down The Excel Marketing Calendar - CrossCap Retail Marketing Blog

Unless your marketing team consists of one person, it’s time to put down the Excel marketing calendar. If you are a retailer with a large ma

Ethiopian kids hack OLPCs in 5 months with zero instruction

What happens if you give a thousand Motorola Zoom tablet PCs to Ethiopian kids who have never even seen a printed word? Within five months,

Using Marketing Strategy Management To Navigate A Stormy Social Sea

How retailers can manage social media using a marketing strategy management platform.

6 Reasons Why Your Store Portal Should Be Integrated With Your Sign Dist...

Learn more about why your store portal should be tied into a sign distribution management solution.

Contrasting MRM, EMM & MSM For Retail Marketers

Breaking down the differences between MRM, EMM & MSM for retail marketers.

The Secret Language of Entrepreneurs: Entrepreneurese 101

As an entrepreneur, you have to walk the walk and also talk the talk -- and recognize when other people are talking it, too.

Stats and strategy not just for Moneyball

York University's Schulich School of Business aims to graduate high-level data crunchers

3 Strategies For Measuring Sales Lift In A Retail Promotion

3 Strategies For Measuring Sales Lift In A Retail Promotion by Rahim Kassam The good news is that every retailer we work with agrees that li

Retail Benchmark: Store Profiling & Kit Versioning

Whenever we speak with our customers or prospective ones, the question of store profile attributes comes up. More specifically, how many sho

New Tools For Responsive Design

Originally presented Dec 1, 2012 at FITC's spotlight on Responsive Design Responsive design introduces new concepts and workflows to website

'Twas the Night Before Christmas – The Omni-Channel Edition

The omni-channel retail interpretation of "'Twas the night before Christmas."

Guide To Analyzing The Overall Lift Of A Retail Promotion

CrossCap guide to understanding the different components that make up retail lift in a promotion, and the various impacts they have.

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