- McMaster UniversityEconomics, 2001 - 2005
Retail Roundup: 4 Must-Read Blogs This Holiday Season - PERQ
The holiday season is always a busy one for retailers of all shapes and sizes, so keeping up with the latest industry news can be difficult.
3 Interesting Ways Retailers Can Use Pinterest’s New API In Their Omni-C...
How retailers can use Pinterest's API in their omni-channel marketing.
Three in the Key - NBA Blog by Tim Chisholm - East’s Struggles May Affec...
Tim Chisholm analyzes what's new with the Toronto Raptors and NBA Basketball. - East’s Struggles May Affect Ujiri’s Strategies |
Developing an Omni-Channel Marketing Plan - Part 1 Strategic Planning -
In my previous post I mentioned the complexity around developing an omni-channel retail marketing plan and outlined a methodology based on m
(Infographic) 2014 Retail Marketing and Promotional Calendar
Infographic and Excel file download of 325+ reasons to market in 2014.
Put Down The Excel Marketing Calendar - CrossCap Retail Marketing Blog
Unless your marketing team consists of one person, it’s time to put down the Excel marketing calendar. If you are a retailer with a large ma
Ethiopian kids hack OLPCs in 5 months with zero instruction
What happens if you give a thousand Motorola Zoom tablet PCs to Ethiopian kids who have never even seen a printed word? Within five months,
Using Marketing Strategy Management To Navigate A Stormy Social Sea
How retailers can manage social media using a marketing strategy management platform.
6 Reasons Why Your Store Portal Should Be Integrated With Your Sign Dist...
Learn more about why your store portal should be tied into a sign distribution management solution.
Contrasting MRM, EMM & MSM For Retail Marketers
Breaking down the differences between MRM, EMM & MSM for retail marketers.
The Secret Language of Entrepreneurs: Entrepreneurese 101
As an entrepreneur, you have to walk the walk and also talk the talk -- and recognize when other people are talking it, too.
3 Strategies For Measuring Sales Lift In A Retail Promotion
3 Strategies For Measuring Sales Lift In A Retail Promotion by Rahim Kassam The good news is that every retailer we work with agrees that li
Retail Benchmark: Store Profiling & Kit Versioning
Whenever we speak with our customers or prospective ones, the question of store profile attributes comes up. More specifically, how many sho
'Twas the Night Before Christmas – The Omni-Channel Edition
The omni-channel retail interpretation of "'Twas the night before Christmas."
Guide To Analyzing The Overall Lift Of A Retail Promotion
CrossCap guide to understanding the different components that make up retail lift in a promotion, and the various impacts they have.