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Lex Friedman
Works at Macworld
Attended Brandeis University
Lives in Manalapan, NJ
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Lex Friedman

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Lex Friedman hung out. #hangoutsonair
Joel Mathis Appreciation Society
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riveting. 
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loving some coffee
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Apple events generate coverage before, during, and after. Here's how the company consistently pulls that feat off: http://macw.us/ylfCkd
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Lex Friedman

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My predictions on what to expect at Apple's event next week: http://macw.us/y6oJVq (with plenty of help from +Dan Moren).
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I asked because I would want to have an copy of the invitation image Macworld post on their website. Can anyone send me an copy of that image to mruiandre@gmail.com?
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Lex Friedman

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I spoke with five very smart people about why it's so hard to make perfect apps. Macworld | iWorld 2012: Less Than Perfect
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+Dan Moren and I make some predictions about Apple's NYC event.
Macworld originally shared:
 
Our predictions for next week's Apple event: http://macw.us/wEZPnH
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I'm expecting a new MITx app with iPad along with some publicity about their educational discount programs. Other posible partners could be Stanford http://www.cs101-class.org/ or Khan Academy.
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Lex Friedman

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I liked Coda. I think I love Coda 2.
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This looks really cool. Wish they had it for Windows or Linux
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In which Dan Moren and I debate whether the fact that cheaper ebooks hurt small booksellers is actually a bad thing: http://www.macworld.com/article/1166328/the_price_is_right_the_debate_over_ebook_pricing.html
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I think technology can change the business model of book publishing and marketing.

Also, way too many books are of little use and are designed to sell the authors services.

I think, an author has very little confidence in his or her abilities if he or she is unwilling to offer much more content. Surely authors should have confidence that they can create more content in the future.
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How Gatekeeper and sandboxing will impact AppleScript.
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Meet the next version of OS X: Mountain Lion. http://macw.us/yaYPri
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that cat looks pissed.
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I really think that iBooks Author is impressive.

I also really think that Apple needs to make some changes to how it works and what you can do with your finished books.

http://macw.us/yquNQN
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Lex Friedman

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In addition to a session on walking/standing desks (with +Glenn Fleishman) and another on GarageBand for iPad, I will host one other talk at Macworld | iWorld later this month.

On the Macworld Live stage, I'll be joined by +Paul Kafasis, +John Gruber, +Dave Wiskus, and +Guy English for a panel discussion about favorite apps, their flaws, how to fix those flaws, and the reasons addressing such flaws even in great software—even your OWN software—is so tough.
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People
In his circles
126 people
Have him in circles
931 people
Laurie Turnof's profile photo
Work
Occupation
Staff Writer, Macworld
Employment
  • Macworld
    Staff Writer, 2012 - present
  • Demand Media
    Internet Professional, 2006 - 2011
  • Intermix Media
    Product Manager, 2003 - 2006
  • The Daily Plate
    Co-Founder, 2004 - 2006
  • eBoz
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Manalapan, NJ
Previously
Wyomissing, PA - Waltham, MA - Los Angeles, CA - Marlboro, NJ
Links
Contributor to
Story
Tagline
Macworld Staff Writer. Father to three, husband to one.
Introduction
I am Lex Friedman. There can only be one. Except for the other Lex Friedman I discovered—to my horror—on Facebook.
Bragging rights
Father to three. Husband to one. Magic to all.
Education
  • Brandeis University
    Linguistics and Cognitive Science, 1998 - 2002
  • Wyomissing Area Jr/Sr High School
    1998
Basic Information
Gender
Male
Other names
Alexander