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Alex Roe
An eternally curious explorer of life
An eternally curious explorer of life

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Another good excuse to go to Venice
The #VeniceBiennale has officially opened to the public and as you may know, I spent the past week walking my feet off all around #Venice to see as much contemporary art as possible. I am sharing all my images on -- and I'll share some left overs here.  Like my coveted Krapfen :D +Biennale di Venezia #food  

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Yes, lots of untapped potential. Go tap it! 
Ecommerce development: Italy's Untapped Potential
Whereas #ecommerce penetration in other European nations has more or less reached saturation point, in #Italy ecommerce is growing very rapidly indeed. 

In fact, in the clothing, consumer electronics, and IT segments, ecommerce in Italy is growing at a staggering 20% to 30% a year according to a report published by MIP, Milan School of Management in collaboration with Netcomm, an Italian B2C ecommerce association. MIP-Netcomm also noted that the value of mobile ecommerce business in Italy grew by 255% in 2013. The signs are that this impressive rate of growth will continue for the foreseeable future.

Demand within Italy’s ecommerce market is very healthy and is growing. Between 2012 and 2013, the value of Italy’s ecommerce business grew by 15% to reach €12.6 billion. Also growing, by 12% in 2013, is the value of ecommerce generated imports into Italy. This shows that Italians will purchase goods from ecommerce sites not located in their country.

Is Now A Good Time to Enter Italy's Ecommerce Market?
Yes, it certainly is. My advice as an Italy-based ecommerce development specialist would be to enter the Italian market immediately.

Another key reason why Italy offers such unparalleled online retail business development opportunities is there there is very little competition in certain market segments. Attractive, isn’t it? It becomes even more appealing when discover that entering the Italian ecommerce market is not as costly as you might think.

Low Online Marketing Costs
As a result of low levels of competition, marketing costs for online retail operations in Italy are lower than in other nations. This means that raising awareness of your brand in Italy using Google Adsense or similar contextual advertising systems will cost less.

In addition to the advantages I've already mentioned, there are other less obvious benefits of setting up an ecommerce operation in Italy. To learn what they are, I suggest you give me a call for a chat. You'll find my contact details at the end of this post.

What Is Driving eCommerce Growth in Italy?
As a consequence of the global economic crisis, more and more Italians are looking to save money and they are turning to the internet to help them do this. In fact, regarded online product sales, average consumer spend online in Italy rose from €141 in 2011 to €151 in 2012. 

Is Your Business a Good Fit for the Italian Market?
If your business deals in clothing – including shoes and accessories, consumer electronics, such as smartphones, and information technology products, then there is every likelihood that sales from an ecommerce operation in Italy will be sizable and, more importantly, profitable.

Here at Salesupply, we can use our local knowledge to help you establish an ecommerce presence in Italy and we will guide you though Italy's notorious red tape. 

Have I piqued your interest? I really do hope so. If that is the case, then why not give me a call? 

My phone number is +39 0332 1520019 and you can connect with me on LinkedIN via

I look forward to hearing from you.

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A Ferrari motorcycle? 

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More food! Food addict!
Rome. Walk through the Trionfale Market, one of the largest covered markets in Italy, exit through the fish section. In front of you, if you're lucky, is il bar sotto il mare, the bar under the sea. It's not just a bar, but a seafood restaurant where I had this skewered Cernia wrapped in lardo with a great sauce: Tuscany meets the outskirts of Rome. Lots of tourists getting sucked into restaurants with touts at 11:45. Resist! Decent places like il bar sotto il mare don't serve lunch until at least 12:30, although no one shows up before 1pm.

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Italy's politicians saving each others skins as usual
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