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Alex Czartoryski
164 followers -
Chief Innovation Officer
Chief Innovation Officer

164 followers
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Google AdWords Display Remarketing best practices for account setup.

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Fooled by data: Why looking at your AdWords Account Data in aggregate can mislead you into increasing your budget, when you should really be decreasing.

https://business.czarto.com/2017/01/23/adwords-why-aggregate-data-can-be-misleading/

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An interesting app that ads sound effects while you read your favorite children's book.

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Amazing by any standards: "The Swan Automaton" built by John Joseph Merlin in 1773 https://youtu.be/MT05uNFb6hY

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How to custom build your own +Facebook product feed for your +Shopify store using a custom collection template:

1. Create a new collection template in your store’s theme called collection.fb-product-feed.liquid

2. Copy & paste the following code from GitHub into your collection template: https://github.com/Czarto/ShopifyScripts/blob/master/Templates/collection.fb-product-feed.liquid

3. Create a new product collection for your store called “fb-product-feed” containing all the products you want in your Facebook feed.

4. IMPORTANT: Select your custom collection template: collection.fb-product-feed.liquid that you created in step 1 and save your collection. (Click “view” and copy your collection’s url to use in the next step)

5. Add your product feed to Facebook Business Manager. Your feed’s url should be something similar to this: mystore.myshopify.com/collections/fb-product-feed

6. Done! Now you are ready to setup Dynamic Product Remarketing on Facebook.

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How +Basecamp structures it's teams and work. Very insightful / interesting...
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