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Lee Jackson
Works at Webpresence
Attended Henbury High
Lives in Macclesfield
539 followers|76,167 views
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Lee Jackson

Cloud Computing  - 
 
How Marketing Automation Can Grow Your Business And Save You Money

Marketing automation sounds a bit scary, doesn’t it?

In actuality, though, it’s quite a simple idea and – crucially – can be an essential service for smaller businesses looking to take the next step in their growth.

Here +Webpresence Ltd look at how #marketingautomation can save SME's time and money, and how to use it to generate, nurture and convert #leads.

Read on.. http://www.webpresence.tv/uk-blog/marketing-automation-grow-business-save-money/
Looking to take the next step with your business? Marketing automation can save you time and money while nurturing and converting leads. Here's how.
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Lee Jackson

LinkedIn  - 
 
How To Use LinkedIn To Boost Your B2B Connections And Grow Your Business

Today’s social networks have evolved to create incredible targeted outreach options, and LinkedIn’s no different.

#LinkedIn is fantastic at fulfilling a number of professional needs be it recruiting somebody new to your business, discovering freelancers and potential interns, connecting with others in your industry, proposing #B2B opportunities, promoting your company and much more besides.

Here we look at how #SME's can use Linkedin paid #advertising features to grow their business.

Read on.. http://www.webpresence.tv/uk-blog/how-use-linkedin-boost-b2b-connections-grow-business/
LinkedIn may have been bought by Microsoft, but businesses can be using its advertising features right now for further growth and B2B success. Here's how.
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Lee Jackson

Shared publicly  - 
 
Dinghy Sailing - What Qualifications Do You Need?

No matter the direction of your #sailing career, you will always need to learn the basics of #howtosail.

Here +The Boating Hub look at three types of #dinghy sailing and the courses you need to take be become a qualified dinghy #sailor.

Read on.. http://www.theboatinghub.com/sailing-blog/dinghy-sailing-qualifications-needed/
The easy way to find boating courses.
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Lee Jackson

Shared publicly  - 
 
US Fatalities at Sea – Learn to Sail Safely!

The 2015 US Coast Guard (USCG) safety statistics have been released and there is a clear (if not obvious) message – those without instruction in #boating safety are far more at risk of fatal accidents than those who have had training.

According to the USCG; “Where boating instruction was known, 71 percent of deaths occurred on vessels where the operator had not received boating safety instruction".

Another issue is that intoxication at sea is a killer too.

+The Boating Hub discuss at http://www.theboatinghub.com/sailing-blog/us-fatalities-learn-sail-safely/
The easy way to find boating courses.
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Search Engine Optimisation Is Worth It, But PPC Can Get Instant Results

#SearchEngineOptimisation (SEO) is well worth the investment.

Because that’s precisely what #SEO is: a long-term investment. And, it’s worth that investment because search capitalises on something that social #marketing and other digital methods can’t really tap into – user intent.

Here we look at the different forms of #searchmarketing, and offer some practical tips.

http://www.webpresence.tv/uk-blog/search-marketing-ppc-instant-results/
Small businesses can see huge long-term growth with a creative SEO campaign, but PPC can bridge the gap and help bring almost instant results.
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Lee Jackson

Facebook  - 
 
5 Essential Tips for SMEs to Target the Right People Through Facebook

#Facebook can be deceptively difficult to use, especially for small businesses that have no or little experience producing effective paid #socialmediamarketing campaigns.

SME's stand a greater chance of success if they plan ahead with a creative, inbound-focused strategy. Here's what we think are the most important things small businesses need to do on Facebook when starting out.

Read more: http://www.webpresence.tv/uk-blog/5-essential-tips-smes-target-right-people-facebook/
Small businesses can unlock the sales potential of their business with Facebook, but it takes a lot of effort. Here are some tips to make the job easier.
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Lee Jackson

Shared publicly  - 
 
What Does Brexit Mean For Those Learning To Sail In The EU?

After the EU referendum the UK has been plunged into uncertainty with regard our place in the world. Whichever way you voted, as a sailor you will be impacted because you probably like sail abroad at some stage.

Here +The Boating Hub look at the best and worst case scenarios following the #Brexit decision, and what this will mean for European #sailing   training.

Read On... http://www.theboatinghub.com/sailing-blog/brexit-learning-to-sail-eu/
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Lee Jackson

Social Media  - 
 
How To Use Twitter To Generate Leads and Grow Your Business

Most social platforms have deep targeting options that can help generate #leads.

Twitter however is different, and is still one of the main, essential social networks for business. It also has its own paid #advertising options that people can use to generate specific calls to action to target the most relevant users.

Here +Webpresence Ltd look at why #Twitter is different to other #socialmedia networks, and discuss how to use it properly to grow your business.

Read on.. http://www.webpresence.tv/uk-blog/how-use-twitter-generate-leads-grow-business/
Twitter is still one of the best channels to generate leads and grow your business. It's different from other networks - here's how to use it properly.
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4 Website Optimisation Tips To Turn Traffic Into Sales

“We’re getting the traffic to the site, but we’ve only managed to sell a few things. I can’t put my finger on it…”

Does that scenario sound familiar? It’s a problem a lot of small businesses face.

Traffic typically equals human beings; people with shopping intent who are visiting your site for a reason. If they’re not buying anything or leaving your website as soon as they arrive then something’s obviously not right.

Here we offer 4 simple #conversionrateoptimization   ( #CRO ) tips to help you convert online traffic into sales.

Read on.. http://www.webpresence.tv/uk-blog/website-optimisation-tips-turn-traffic-sales/
Traffic's an important part of growth but converting online traffic into sales is the key to success. Here's how to do it with conversion rate optimisation.
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Lee Jackson

Social Media  - 
 
How To Target The Right Audience And Get Results With Instagram

#Instagram isn’t just a tool for taking pictures and sharing them with friends, it is a highly effective tool for B2B and B2C growth.. especially when paired with Facebook.

Its relationship with #Facebook gives businesses a huge range of targeted #advertising oportunities, so that you can reach out to new people through a combination of photos, videos and hashtags.

Here's how Instagram can help your business grow.

Read On... http://www.webpresence.tv/uk-blog/target-right-audience-get-results-instagram/
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Lee Jackson

Shared publicly  - 
 
Co-Navigation: Taking Strangers Sailing in France and Spain

Regulations for someone who charges people to take them sailing have meant that professional #sailors around Europe have effectively had their jobs protected by the law.

This however appears to be changing with the advent of ‘co-navigation’ in France and a new #sailing qualification in Spain.

Read On... http://www.theboatinghub.com/sailing-blog/co-navigation-strangers-sailing-france-spain/
The easy way to find boating courses.
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Lee Jackson

Social Media  - 
 
Adblocking Is More Popular Than ever, But Is It Costing You Money?

You either support #adblocking or you don’t!

Recent stats however show that people are now more aware of adblocking software and are willing to use it.

With this in mind, it’s getting increasingly harder to see why online #advertisers are still backing a disruptive user experience to generate data and #leads.. rather than working harder on their #creativestrategy to attract a core base of targeted customers that will help them grow in the long-term.

Read on.. http://www.webpresence.tv/uk-blog/adblockings-popular-ever-costing-money/
More and more people are now using adblocking software, so why aren't brands working harder on their creative strategy to attract targeted customers?
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People
In his circles
1,484 people
Have him in circles
539 people
Lisa Brooks Fausey's profile photo
Hsieh Eric's profile photo
Lock Chicago - Escape Rooms's profile photo
Sean Birkholtz's profile photo
Katty Perry's profile photo
Roger Foxwell's profile photo
Gary Aspinall's profile photo
Christopher Quaglia's profile photo
Surya Subrata's profile photo
Work
Occupation
Online Marketing Consultant specialising in SEO & Social Media
Employment
  • Webpresence
    Online Marketing Consultant specialising in SEO & Social Media, 2004 - present
  • Webaddiction
    SEO Manager, 2002 - 2004
  • Printing.com
    E-Commerce Executive, 2000 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Macclesfield
Previously
Stafford - Manchester - Cheltenham
Story
Tagline
Inbound Marketing Consultant
Introduction
Born in 1976, still no wiser in 2012.

Following high school in Macclesfield I attended university studying a business & marketing degree. I found work soon after leaving and have worked far too hard ever since!

I now own and run Webpresence, a UK based Inbound Marketing company specialising in Search Engine Optimisation (SEO) & Social Media Marketing.

My hobbies include sport, Liverpool FC, history and music. I don't want to get old, I'm looking at ways around this!
Education
  • Henbury High
    GCSE's & A Levels
  • Staffordshire University
    Business & Marketing
Basic Information
Gender
Male
Other names
Jacko