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Lee Jackson
Works at Webpresence
Attended Henbury High
Lives in Macclesfield
496 followers|62,849 views
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Lee Jackson

Mobile SEO  - 
 
Apps Or Mobile Sites? It Depends On Your Strategy

A lot of brands think an #app will set them apart and make them look savvy.

But is an app really the best #digitalmarketing strategy for you, or could you benefit more from mobile website optimisation? It really comes down to careful preparation, planning, and what you want to achieve from your overall strategy.

Here I take a look at 3 of the main benefits a well-optimised mobile website can give over an app..

Read more: http://www.webpresence.tv/uk-blog/apps-mobile-sites-depends-strategy/
BBC is dumping the Met Office because it can't build a good app. But an app isn't the be-all and end-all. Here's why mobile websites may be a better choice.
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Lee Jackson

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First Aid, Medical First Aid and Medical Care – 3 Boating Courses With Major Differences

As with navigation and other #boating courses, there are different grades of First Aid and medical courses that may come in useful depending on how adventurous your

seafaring plans are.

The further you plan to go from a place of safety the better qualified you need to be to prepare for eventualities.

+The Boating Hub looks at 3 of the main medical #sailing courses you should consider taking, and discuss the major differences between each one.

Read On... http://www.theboatinghub.com/sailing-blog/first-aid-medical-care-3-boating-courses-differences/
The easy way to find boating courses.
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Lee Jackson

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Light Airs Sailing - 4 Skills To Learn To Tackle Dead Calms

As with too much wind, too little wind when #sailing can make for a hard and stressful time.

+The Boating Hub take a look at four skills and the relevant courses you should learn so that you can tackle dead calms;

Read On... http://www.theboatinghub.com/sailing-blog/light-airs-sailing-learn-skills-handle-dead-calms/
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Lee Jackson

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Why Learning Both Inshore & Offshore Sailing Makes You A Better Sailor

There are two forms of #sailing – inshore and offshore sailing. To be the best sailor it helps to gain experience of both as they compliment each other.

+The Boating Hub look at what you will get out of each type of sailing discipline, why you will be a better #sailor for learning them both together, and the qualifications you should consider to make you an all rounder.

Read On... http://www.theboatinghub.com/sailing-blog/why-learning-both-inshore-offshore-sailing-makes-you-a-better-sailor/
The easy way to find boating courses.
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Lee Jackson

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Learning To Sail In Challenging Conditions – A Better Way To Learn?

Learning to #sail in Autumn/Fall is arguably a better time of year to learn to sail because you will learn more skills from being in stronger winds and challenging #sailing conditions than if you’re on a glassy sea with the odd zephyr tickling you along…

+The Boating Hub takes a look at why it's often better to learn to sail in challenging conditions, and discuss the additional skills you'll pick up.

Read On... http://www.theboatinghub.com/sailing-blog/learning-to-sail-challenging-conditions/
The easy way to find boating courses.
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Lee Jackson

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One I wrote earlier! Enjoy :)
 
3 Tips On Using YouTube TrueView Cards For #LeadGeneration Perfection

Paid ads have been one of the best ways #brands can put calls to action into their videos to direct viewers to other places, but a lot of them want to go one further and interact better with potential customers.

So, in April #YouTube launched interactive #TrueView cards for advertisers, with the advertisers only being charged when their ad is clicked on.

Here's 3 tips on how brands can captalise on the TrueView phenomenon and capture a whole new audience.

Read on... http://www.webpresence.tv/uk-blog/tips-youtube-trueview-cards-lead-generation-perfection/
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Lee Jackson

Social Media  - 
 
3 Tips On Using YouTube TrueView Cards For #LeadGeneration Perfection

Paid ads have been one of the best ways #brands can put calls to action into their videos to direct viewers to other places, but a lot of them want to go one further and interact better with potential customers.

So, in April #YouTube launched interactive #TrueView cards for advertisers, with the advertisers only being charged when their ad is clicked on.

Here's 3 tips on how brands can captalise on the TrueView phenomenon and capture a whole new audience.

Read on... http://www.webpresence.tv/uk-blog/tips-youtube-trueview-cards-lead-generation-perfection/
YouTube's TrueView cards are adding a new dimension to lead generation. Here's how brands can captalise on the phenomenon and capture a whole new audience.
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Lee Jackson

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Are Social And Search Now Closer Than Ever Before?

Twitter integrations are now appearing in Google desktop searches, but is it a good idea?  

It certainly shows that #search and #socialmedia are cosying up and getting closer than ever before, but if Google isn’t careful then the idea could hurt the search engine’s credibility.

I look at how it could damage the reputation of the #searchengine and help spread misinformation.

Read on.. http://www.webpresence.tv/uk-blog/social-search-closer/
Tweets in Google results may soon happen, but could it damage the reputation of the search engine and help spread misinformation? We take a look.
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Avoiding AdBlock: How To Improve Your Chances Of Getting Seen

A press release toward the end of last week from +Adblock Plus  claimed the rise in mobile online fraud would correlate with a greater demand for #AdBlock software.

Google display ads, for example, can be stifled by AdBlock and hit brands where it hurts. But there are ways around #adblocking software if you strategise well and inject a bit of creativity with your #outreach methods.

I look at how you can avoid being hit by +AdBlock software to get your ad campaigns to more of your potential audience..

Read on.. http://www.webpresence.tv/uk-blog/avoiding-adblock-improve-ad-exposure/
AdBlock software may be on the rise with privacy fears over mobile. Here are some tips on getting around the software to advertise in new creative ways.
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Lee Jackson

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#Instagram's Rise: Take The Perfect Picture Or Stick With Stock?

A post is being shared on #Linkedin showing that a newspaper ran two adverts for two completely different businesses, but the two ads were using the same image as part of their campaigns.

Original creative imagery helps brands to capture people’s imaginations and share great content with their target market. But that doesn’t mean that stock photos will diminish in value; the right #stockphoto can help people instantly get their message across to complement their brand’s ad if they choose carefully and creatively.

So how should brands use images? Stock or original? Which one should you choose?

I take a look @ http://www.webpresence.tv/uk-blog/instagrams-rise-perfect-picture-stick-stock/
Instagram's set to overtake Twitter and Google in mobile display ad revenue by 2017. It's time to look at the imagery you're using and make it work for you.
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What Courses & Qualifications Do You Need To Charter A Boat?

#Charter holidays are a lot of fun, and a great way to explore some of the most beautiful places in the world.

Insurance companies generally have a list of the qualifications that their client charter companies must ensure that you have before hiring you a boat.

+The Boating Hub takes a look at the courses and qualifications that will hold you in good stead and enable you to charter a boat around some of the most stunning places in the world at your own pace. #sailing

Read On... http://www.theboatinghub.com/sailing-blog/courses-qualifications-needed-charter-boats
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In his circles
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Have him in circles
496 people
Ruud Hein's profile photo
Praveenben K's profile photo
Dennis Smith's profile photo
Copyblogger's profile photo
John Conor's profile photo
SEMrush's profile photo
Jess Champion (Woodlands Castle)'s profile photo
West Marine's profile photo
Builtvisible's profile photo
Work
Occupation
Online Marketing Consultant specialising in SEO & Social Media
Employment
  • Webpresence
    Online Marketing Consultant specialising in SEO & Social Media, 2004 - present
  • Webaddiction
    SEO Manager, 2002 - 2004
  • Printing.com
    E-Commerce Executive, 2000 - 2002
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Macclesfield
Previously
Stafford - Manchester - Cheltenham
Story
Tagline
Inbound Marketing Consultant
Introduction
Born in 1976, still no wiser in 2012.

Following high school in Macclesfield I attended university studying a business & marketing degree. I found work soon after leaving and have worked far too hard ever since!

I now own and run Webpresence, a UK based Inbound Marketing company specialising in Search Engine Optimisation (SEO) & Social Media Marketing.

My hobbies include sport, Liverpool FC, history and music. I don't want to get old, I'm looking at ways around this!
Education
  • Henbury High
    GCSE's & A Levels
  • Staffordshire University
    Business & Marketing
Basic Information
Gender
Male
Other names
Jacko