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Rick Brown Communications
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Media Interview Training & Consulting
Media Interview Training & Consulting

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Help your audience get a handle on those large figure descriptors ... save them from having to do the "mental math."

http://FearlessSpeakerNetwork.com/grasping-large-numbers 
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Losing your audience with your numbers and stats?
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Interesting insight here from Allyson Bird. This is what you're often dealing with when reaching out to a reporter.

"Maybe that's what people - editors and readers - put at a premium now. Maybe a newsroom full of fresh-from-the-dorm reporters who stay at their desks, rehashing press releases and working on Storify instead of actual stories, is what will keep newspapers relevant.

But I doubt it."
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Preparation is absolutely the number one key for a successful media interview. But how should you prepare?

Here are a few simple ideas - part of our extended video training series designed to get you face-to-face with a reporter, MINUS the fear of a media spotlight meltdown ...
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Media Training 101 Live Webinar tomorrow night. Details here ....
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A short audio clip from a recent conversation with Elaine Williams about what you do when the reporter deviates from what you THOUGHT was the topic...

http://www.rickbrowncommunications.com/?p=560
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In the news this morning, ISAF Commander General John Allen delivered apologies to the people of Afghanistan over an incident, or near incident, of Koran desecration overnight.

We talk a lot about understanding how soundbites and quotes are crafted, and how your key message can impact them. Watch this 2 1/2 minute video of the general and put yourself in the reporter's seat for just a moment.

If you're writing the story after watching this video, what are the soundbites/quotes likely to be?
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