Profile cover photo
Profile photo
Craig Badings
74 followers -
Passionate about thought leadership. I coach individuals and companies on how to become thought leaders and in the process create daylight between them and their competitors by creating compelling insights for better client and new business conversations.
Passionate about thought leadership. I coach individuals and companies on how to become thought leaders and in the process create daylight between them and their competitors by creating compelling insights for better client and new business conversations.

74 followers
About
Craig Badings's posts

Post has attachment
Research on confirmation bias and the backfire effect proves that our over-engineered messages produced by #marketing and #PR could in fact be having the opposite effect we want - read on

Post has attachment
The brand guy on why it is so important to get out of your comfort zone. Listen to this podcast with Trevor Young.

Post has attachment
Want to win the #content  war and position your brand as a #thoughtleader? Then focus on what happens next.  

Post has attachment
Awesome piece on excellent #crisis communication shown by a leader - in this case Richard Branson.

Post has attachment
Which of the six types of #PR  professional are you and do you have any to add? 

Post has attachment
Great lesson for all #marketers  and #publicrelations  practitioners that the more you can create experiences around your brand or product the better

Post has attachment
Some critical thinking on how to change people's minds through your #content   

Post has attachment
Want to stand out and get ahead in your #career? It's important to stand for something - here's how 

Post has attachment
Another boost to The Slow Content Movement 

Post has attachment
Is it the art of #writing or is it really the art of #storytelling that is dying? Read Jeff Bulla's article
Wait while more posts are being loaded