By changing the way we do business, by looking beyond our own impacts to systemic areas where we can make a transformational difference, and by working with others to achieve shared goals, business can play a bigger role in creating a better future.
Towards a Sustainable Economy: "By collaborating across boundaries and joining up the dots across the many great works that already are taking shape, we can all help accelerate a much needed tipping point."
Michael Townsend is the Founder and CEO of Earthshine Solutions, is passionate about promoting the benefits of sustainable business, and author of The Rough Guide to Sustainable Business (forthcoming).
Michael is an engineering graduate and MBA. A business transformation leader with over twenty-five years experience in a range of sectors. Michael has developed “best in class” performance for a range of organisations, including Norwich Union (Aviva) Insurance, Barclays Bank, BAA, British Airways, Mace, The Home Office and Gazeley.
Michael established Earthshine in 2006, to help organisations deliver sustainable business success, through integrating business & sustainability performance to impact on the top/bottom-line, and make the transition to a sustainable, low carbon world.
Earthshine has been working with organisations large and small across UK, Europe and North America, including Aviva, DWP, Life Technologies, LoyaltyOne, Myrtha Pools, Rough Guides, Triodos Bank, Wilson James, and others.
Earthshine established a major not-for-profit global research project in 2009 to help businesses accelerate the transition to a sustainable, low carbon world by improving awareness of best practices and the positive business case for change. Essentially this project aims to make sustainability easy for business to do, and show that it delivers financial results - a ‘no brainer’. More information on the project can be found at The Sustainable Business Lab.
Michael is a regular writer for Sustainable Business magazine and Huffington Post in UK, along with a variety of blog sites and Twitter. Today, he is focused on making The Rough Guide to Sustainable Business one of the most influential books in its field.
Outside the business environment Michael enjoys family life, country living, reading, listening to music and pursuing his lifetime hobby of playing drums, most recently with rock band "The Wishing"!
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