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Alexandra Bornkessel
1,535 followers -
Social } Innovation, Marketing and Tech for Good. Advocate for Living with Purposeful Abandon.
Social } Innovation, Marketing and Tech for Good. Advocate for Living with Purposeful Abandon.

1,535 followers
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Alexandra Bornkessel's posts

Love this kind of research!

A new study and literature review of 43 articles finds Twitteracy to be a new literacy practice. http://bit.ly/RWuPmm

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[Blogged] Data points only tell a fraction of the story. On Digital Metrics, Content and Advocacy...

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New post!

"It’s time to take off your floaties and do more than follow your passion.The architect can design the house, but without the brick layer–it’ll never get built. Your passion only gets us so far. So stop searching and start doing."

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It's a good day for social marketers: Social Marketing gets included in Europe's HEALTH 2020 policy document--as determined by 53 member states of the WHO European Region (covering around 900 million people!).

Progress!

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Where do you stand?

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My latest post!

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Rare Disease Day is February 29!

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How to Design for Behavioral Heuristics by @danlockton(an excellent read!) #socialinfluence

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