Was that the Book of Kells I saw peeping thru under "creativity"?
What I'd love to know is what you think could have been included if time was no consideration?
This is the blogpost (published this morning)
In this podcast, my approach is laid bare... I hope my comments about speakers won't be misunderstood.
Mentioned with admiration are and
Here's a List I started at - it's meant to help me keep focus & to help others network. Isn't great
This is a sort of case study. Orla Kiely is a big Irish designer - Clarks is an old English shoe company.
Like the new image?
LinkedIn brand is so strong...
This true story shows one of the risks of being strong.
Watch your branding...
Whatever about the speakers (impressive) the big experience will be had around the floor & coffee breakout areas. That's where the big value will be had.
I'm investing about €450 to get in + €75 travel + 2 days at hourly rate (16 hours @ €125 per hour) + a decent meal out in Monkstown + some extra opportunity cost = a lot for my company.
So I better draw value from the investment.
That's why I'm active on Twitter, Google+, Facebook, Audioboo - and our blog. Otherwise the investment won't rock.
All we need is one good client to deliver a return on investment.
The wonderful thing is - you never know where you next attractive client is coming from...
Meanwhile - enjoy this bit of attraction marketing - to use the jargon.
introduced me to this video - and all sorts of memories flooded back.
The beauty of it is : it makes it so simple & obvious...
- ChangeAgentsBrand Sociologist Co-Founder, 2012 - presentBring More Meaningful Marketing to Irish medium sized companies, high potential startups and to companies moving to Ireland that need more meaningful branding & marketing
- MarketingWriteNow.comOwner, Leader, 2009 - 2012Build & improve the reputation of clients
- OMANI & CoOwner, Leader, 1998 - 2009
- The National TrustDeveloper of People - Promoters of Skills, 1993 - 1998
- Transport for LondonTraining Manager, 1987 - 1993
- Transport for LondonBus Depot Manager, 1986 - 1987
- Transport for LondonGeneral Management Trainee, 1884 - 1986
- Transport for LondonOperations Supervisor, 1978 - 1984
- Transport for LondonBus Conductor, 1975 - 1978
- Institure of Public Administration (Ireland)Lecturer in Sociology, 1972 - 1975
+353 87 2911982
I'm Brand Sociologist at ChangeAgents Branding. My skill is helping people tell their stories better.
I'm strongly committed to more meaningful marketing because I'm fed up with rubbish, mediocre marketing.
I value branding that both works and attracts people & gets them to care about you & your business. Also, I hate wasted money & want to ensure every investment delivers more than was anticipated.
I'm a trained sociologist & taught theory & research methods at Institute of Public Administration in Dublin. After moving to London, at London Transport (Buses), I went from bus conductor to senior management - headed up customer service training for 19,000 people plus management development - two levers of a complex organisational change & cultural transformation.
At The National Trust, I led performance management training for all managers & directors during a period of major change.
In 1998, I set up my own business consultancy OMani & Co. I specialised in improving the reputation & impact of individuals & teams within corporates & not-for-profits. My clients included The National Trust, Lucent Technologies, First Group, National Health Service (NHS) & Euro RSCG.
I returned to Ireland in 2005 (after 30 years) because I was ready for change & I wanted to be near my extended family.
I set up a micro business in Cork, Marketing Write Now, to provide copywriting & marketing services. But that quickly turned into a Reputation Building service. I turned into a storyteller for business, keen to help companies & individuals get their story straight.
All my life I've wanted to be surrounded by great designers - to present big attractive ideas & ideals in the best possible style. Co-Founding ChangeAgents Branding has given me a splendid opportunity to do my best work for ideal clients.
I'm first born child of a Limerick bookshop owner & a remarkable mother. (She's 87 now). I think of my winding life journey as a challenge to become "me" - my own person, not copying anyone else - consciously & unconsciously. A lifetime & continuing effort to be the unique person I am. You could say I've been building "Brand Me". Politically I've been "revolutionary" - passionate about the reputation of Ireland, the international world, the working class & minority groups, anti-imperialist, anti-racist & anti-sexist. I still have strong convictions. I've been a poet since 1995. I have an epic poem for sale in the Kindle Store. I wish I was a better golfer. If I had one food to take to a desert island, it would be Irish fillet steak (cooked blue). My musical taste is catholic - particularly opera - and especially live. I live in - and love - Glanmire, an eastern suburb of Cork city.
- University College Dublin - National University of Ireland, DublinSociology, Social Administration, Irish Education, 1968 - 1975
- London Metropolitan UniversityPublic Transport, 1984 - 1987
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