Have you seen the latest updates to our text ads yet? We’ve made some design changes, giving text ads a cleaner and more modern look to ensure they enhance user experience on your site while improving the performance of your ad units. Check out our blog post (http://goo.gl/0ZjGpN) to learn more about the new design specifics and share your feedback below.
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- Then it's not country related... I think it's something with the algorithm (whether intentional or not, random or not) that was "launched" together with the redesign, on Sept 19th. I'll give it a little more time to get "fixed" - and hopefully that happens soon.Oct 13, 2013
- Hi, does anyone have any news on whether these things are going to be fixed/edited?
My biggest problem is with the 300*600 ad blocks - they always show just a single ad instead of multiple ads (as it used to be with the old design). I have tried changing it to 320*250 or 250*250 and get the same thing - huge white space with just a single ad. I am not able to use other designs for these spots, please fix this. I would also be very happy to be able to choose between the old and the new design :)
ThanksOct 19, 2013
- I dont think they are gonna be fixed SB G. I think AdSense thinks this is good.
And have convinced themselves that everyone likes it.Oct 19, 2013
- Ads are difficult because the tiniest change can often have the biggest impact. One of the reasons peoples CTRs are dropping, I think, are:
- The round arrow button. Like the old one, it's noisy and conflicts with the user's existing design. Why is it even there? Everything in the ad is already clickable. Solution: Remove it.
- The grey AdChoices button. Gives the impression of being incomplete or unstyled, ie. the "image not found" icon. Plus, the on hover text has messed up kerning. Solution: Make it a regular text link.
- The AdSense team shouldn't have been this quick to assume that some random design would fit all websites. Solution: Allow publishers themselves to customize their ads via CSS.
This could be combined with a templating language (something along the lines of ERuby) allowing publishers to customize their HTML as well.
- Messy HTML. For instance, text ads are not tabular data, so why are they wrapped in tables?
Update: None of the above are present in Gmail's text ads, where everything is close to perfect. Perfection is achieved, not when there's nothing left to add, but when there's nothing left to take away.
Maybe the AdSense team could ask the Gmail team for help?Oct 22, 2013
- Our Google AdSense CTR dropped 50% on October 9 2013. I believe it was on that specific date the "iOS7-redesign" of the Google text ads was rolled out in Sweden (and Scandinavia). Roger Kind Kristiansen (Norway), your post confirms my suspicion. Thanks!Dec 10, 2013
- Mine seems to have come back up a little, but nothing like what it was before it was given the "cleaner and more modern look" that killed my CTR.Dec 10, 2013
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