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Ruben Sanchez
Works at Skyword Inc.
Attended Tufts University
Lives in Boston
160 followers|12,000 views
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Good, practical advice for getting your content read all the way through. Via +Brian Honigman 
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Ruben Sanchez

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Great Lessons to Focus on for Personal Growth!
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Ruben Sanchez

commented on a post on Blogger.
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Scott, I really enjoyed the interview (as did our full editorial team) and am glad that your full responses are shared here. We could not fit it within the scope of the Agency Innovator focus. However, your insights here are tremendously valuable!!
I recently was honored with inclusion in Skyword's Agency Innovator series, which has previously featured the likes of Edelman's Chris Paul and Michael Brito, MWW's Mike Scheiner, Scott Schneider of Ruder Finn and Kiersten Lawson of Waggener Edstrom. Read the interview here. Since I tend to ramble, some of my comments in the email interview…
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Seven Steps to Effectively Manage an Outsourced Content Marketing Team

I get this a lot. How do I manage a remote content team?

In response to how often I've been hearing this question about managing an outsourced content team, I created this step-by-step guide on how it's done.

1. Establish Goals
2. Create a Flexible Workflow
3. Hire Qualified Freelancers
4. Choose the Right Topics and Forms of Content
5. Manage an Editorial Calendar
6. Review Submitted Work Internally
7. Measure Success and Iterate

Read the full article on the +Skyword blog:
http://www.skyword.com/contentstandard/featured-editorials/seven-steps-to-effectively-manage-an-outsourced-content-marketing-team/

#contentmarketing   #contentstrategy   #contentmarketingtips  
More companies are outsourcing content creation. Here are the steps marketers must follow to effectively manage an outsourced content marketing team:
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Bouncing back from criticism. Don't be afraid of it. After all, “Fear is, I believe, a most effective tool in destroying the soul of an individual..." -Sadat
The key to benefiting from online criticism is to ignore the trolls, acknowledge legitimate gripes, and realize the value of opposing viewpoints.
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Five Advanced Blog Content Amplification Strategies for Marketers http://buff.ly/1lOsKZM
Simply creating quality content doesn't cut it anymore. With so much information on the Web, you need a content amplification strategy to get the word out.
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Excellent post, Caleb. These really are the characteristics of savvy, curious, and effective agencies!
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Which top companies are creating killer content?
Here are five snapshots of inspiring content marketing from brands that partner with Skyword to tell engaging, informative, and entertaining stories:
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Good info on the mutual value that should exist between brands and the creative people who power their marketing (talking writers, film makers, artists, etc.)
 
The Benefits of Becoming a Brand Journalist: Advice for Aspiring Freelance Writers

Looking to recruit writers for your company's content marketing?

As content marketing grows as a revenue stream and a way for organizations to reach their audience, more journalists will have the opportunity to write branded content and see that there are many benefits to this form of journalism.

Learn more here: http://www.skyword.com/contentstandard/featured-editorials/the-benefits-of-becoming-a-brand-journalist/ via +Skyword 

#contentmarketing   #brandjournalism   #brandjournalist  
As content marketing proves its worth to businesses, there will be demand for a more talented brand journalist talent pool. Here's what you need to know.
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Though the last Panda update was in mid-2013, Matt Cutts, head of Google's webspam team, has confirmed that another update will be coming soon.
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Ruben Sanchez

Content Marketing Ideas  - 
 
Here are some tips from agency marketers on staying creative and telling great stories with their content. http://www.skyword.com/agency-content-innovators-ebook-download
Agency Content Innovators eBook Download "Agency Content Innovators" now to receive the best moments and most valuable lessons from our interview series. O
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People
In his circles
215 people
Have him in circles
160 people
Joanna McDonald's profile photo
Adam Vavrek's profile photo
Liz Goodwin's profile photo
Work
Occupation
Content Marketing, Social Media Marketing, Facebook Advertising, Social Media Advertising, Google+ Research, Pinterest referral traffic, etc.
Employment
  • Skyword Inc.
    Agency Channel Marketing Manager, 2012 - present
  • The Rimm-Kaufman Group
    Social Media Advertising Product Manager, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Previously
Boston - Miami Beach - Santo Domingo
Links
Other profiles
Contributor to
Story
Tagline
content marketer, social media denizen, hermano & a Huxtable at heart.
Introduction
I'm Ruben. I work at Skyword Inc. where our mission is to deliver the information that people seek.

Google sees 100 billion global searches each day. People want answers, and the brands you love have a lot of knowledge to share. We help brands manage the creation of new content and make that content easier for people to find online.

I learned a lot in college and grad school. I may have learned more bussing tables.
Bragging rights
Babson MBA; Selected as SMX Social Panelist; Survived working with a James Beard Award winning chef; I've seen the fatherland (a good bit of Latin America)
Education
  • Tufts University
    Political Science, 2002 - 2006
  • Babson College
    MBA, 2008 - 2010
Basic Information
Gender
Male
Ruben Sanchez's +1's are the things they like, agree with, or want to recommend.
Ushering in a new era
www.tuftsdaily.com

It may only be April, but this summer's hotness is already in record stores: an album packed with steamy stories of betrayed lovers, sex, an

I am a blogger. In other words, a piece of meat. - Schaefer Marketing So...
www.businessesgrow.com

Bloggers are among the most used and abused professional groups in the world. Is there any way to stop it?

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measu...
www.marketingprofs.com

Content - Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to

6 Tips for Creating Amazing Content
www.inc.com

Content marketing can be extremely effective, but only if you know how to create compelling content. Here are six tips.

Marketing Day: July 8, 2013
marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marke

Transforming into the Digital Marketing Agency of the Future
www.socialmediaexplorer.com

Infographic. The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competiti

Former iProspect Leader Rob Murray Appointed Skyword President
marketingland.com

Content marketing and production solution provider Skyword has appointed veteran search marketer Rob Murray as their new president. Before j

How to Speed Up Checking Indexation Rates with Excel | RKG Blog
www.rimmkaufman.com

Speed up site searches checking indexation rates for a batch of sites using Excel, a browser add-on and this quick little process.

Digital Marketing on a Shoestring
www.inc.com

One of the best channels for bootstrapped entrepreneurs is digital marketing. Here's how to do it right.

Skyword
plus.google.com

The Leading Content Production Platform

Google Think Insights - research and insights to help marketers make sma...
www.google.com

At Google we like to say “Data beats opinion.” We hope the data you find here - about consumers, media and results - will help you make smar

2013 – Break the (Digital) Marketing Silos | RKG Blog
www.rimmkaufman.com

The challenge: In 2013, identify one silo in your company’s marketing department - then bust it.

Content Marketing For People Who Hate Writing
marketingland.com

Bill hates writing. Ask Bill to write a blog post and get ready for a hundred excuses (or a lot of unanswered emails). The thing is, Bill is

Unconventional Link Building: Brand Advocates Are Link Builders
davidmcohen.com

If you're idea of link building is sending emails to bloggers, this post will give you a different perspective on link building for your B2C

Can The SEO Industry Embrace Long-Form Content?
www.stateofsearch.com

As an industry we tend to prefer short, quick articles and hot news. But we do realise we need more long insightful writing. Barry Adams exp

How Search Engines Might Use Knowledge Base Information for Underserved ...
www.seobythesea.com

Microsoft is granted a patent for identifying underserved queries using a knowledge base of user information, which hints at a marketplace f

How to Bring Content Strategy to Life — Shauna Nicholson
www.shaunanicholson.com

Content marketing is used to describe nearly all formatting formats used to drive business. It is used to provide customers with information

Canalys: Expect more big-box retailers to tumble
www.bgr.com

Following Best Buy's announcement that it would shutter 50 retail locations as part of an effort to cut costs, one market research firm said

How to Build SEO into Content Strategy
www.slideshare.net

Can SEO Work With Content Strategy? Can Humans And Robots Live Together In Peace? Let's Find Out! In this presentation from the 2012 Content