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Ruben Sanchez
Works at Skyword Inc.
Attended Tufts University
Lives in Boston
176 followers|24,180 views
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Ruben Sanchez

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Marketing > Sales
Generating Revenue Is up to You, Marketing
By making revenue more predictable, marketing management systems are helping to make high-growth companies possible.
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Marketers, looking for inspiration on:  being a great storyteller, being a strong leader, and being open to success? Look no further. Thanks +Geneva Overholser!
We spoke to Geneva Overholser about content marketing, content quality, establishing trust with readers, and building a loyal audience.
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Good, practical advice for getting your content read all the way through. Via +Brian Honigman 
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Great advanced content amplification tips from +Brian Honigman
Simply creating quality content doesn't cut it anymore. With so much information on the Web, you need a content amplification strategy to get the word out.
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Great Lessons to Focus on for Personal Growth!
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Which top companies are creating killer content?
Here are five snapshots of inspiring content marketing from brands that partner with Skyword to tell engaging, informative, and entertaining stories:
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Seven Steps to Effectively Manage an Outsourced Content Marketing Team

I get this a lot. How do I manage a remote content team?

In response to how often I've been hearing this question about managing an outsourced content team, I created this step-by-step guide on how it's done.

1. Establish Goals
2. Create a Flexible Workflow
3. Hire Qualified Freelancers
4. Choose the Right Topics and Forms of Content
5. Manage an Editorial Calendar
6. Review Submitted Work Internally
7. Measure Success and Iterate

Read the full article on the +Skyword blog:
http://www.skyword.com/contentstandard/featured-editorials/seven-steps-to-effectively-manage-an-outsourced-content-marketing-team/

#contentmarketing   #contentstrategy   #contentmarketingtips  
More companies are outsourcing content creation. Here are the steps marketers must follow to effectively manage an outsourced content marketing team:
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Ruben Sanchez

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The Best Approach To Investing Time In New Social Networks
A Key Takeaway From Beyonce’s Social Media Strategy

Read it now:
http://www.brianhonigman.com/new-social-media-channels/

Pin it for later:
https://www.pinterest.com/pin/2181499796049023/

As each new tech innovation saturates the market more quickly, that invites a new technology to come usurp the old. What this means is that in our increasingly innovative world not only do things catch on more quickly, they change more quickly as well.

Bringing our discussion back to marketing, this trend presents a unique dilemma. New, social platforms seem to surface at least once a month, and there are already so many to choose from.

The accelerating rate of technological change results in an increasingly narrow window to embrace a social platform before it gets too crowded. While at the same time posing a risk that the platform you choose might get beaten out by a competitor.

How do you decide which platforms (either established or up-and-coming) to branch out into with your social marketing efforts and how can you know when something just isn’t right for your brand, or simply not worth your time and bandwidth?

Learn from +Beyonce Knowles digital strategy on how to best approach investing in a new social channel. Thrilled to have the insights of +Ruben Sanchez included in this piece as well.

Read it now:
http://www.brianhonigman.com/new-social-media-channels/

Pin it for later:
https://www.pinterest.com/pin/2181499796049023/

#socialmediamarketing   #socialmediatips   #socialmediastrategy  
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Five Advanced Blog Content Amplification Strategies for Marketers http://buff.ly/1lOsKZM
Simply creating quality content doesn't cut it anymore. With so much information on the Web, you need a content amplification strategy to get the word out.
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Excellent post, Caleb. These really are the characteristics of savvy, curious, and effective agencies!
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Ruben Sanchez

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Scott, I really enjoyed the interview (as did our full editorial team) and am glad that your full responses are shared here. We could not fit it within the scope of the Agency Innovator focus. However, your insights here are tremendously valuable!!
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Good info on the mutual value that should exist between brands and the creative people who power their marketing (talking writers, film makers, artists, etc.)
 
The Benefits of Becoming a Brand Journalist: Advice for Aspiring Freelance Writers

Looking to recruit writers for your company's content marketing?

As content marketing grows as a revenue stream and a way for organizations to reach their audience, more journalists will have the opportunity to write branded content and see that there are many benefits to this form of journalism.

Learn more here: http://www.skyword.com/contentstandard/featured-editorials/the-benefits-of-becoming-a-brand-journalist/ via +Skyword 

#contentmarketing   #brandjournalism   #brandjournalist  
As content marketing proves its worth to businesses, there will be demand for a more talented brand journalist talent pool. Here's what you need to know.
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People
In his circles
215 people
Have him in circles
176 people
DJ Hector's profile photo
Suhas Joshua's profile photo
Jamey Barlow's profile photo
George Levy's profile photo
Ingeborg van Beusekom's profile photo
Tim Tim's profile photo
Jamie Zigelbaum's profile photo
sermoMD's profile photo
John Shea's profile photo
Work
Occupation
Content Marketing, Social Media Marketing, Facebook Advertising, Social Media Advertising, Google+ Research, Pinterest referral traffic, etc.
Employment
  • Skyword Inc.
    Agency Channel Marketing Manager, 2012 - present
  • The Rimm-Kaufman Group
    Social Media Advertising Product Manager, 2011 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Previously
Boston - Miami Beach - Santo Domingo
Links
Other profiles
Contributor to
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Tagline
content marketer, social media denizen, hermano & a Huxtable at heart.
Introduction
I'm Ruben. I work at Skyword Inc. where our mission is to deliver the information that people seek.

Google sees 100 billion global searches each day. People want answers, and the brands you love have a lot of knowledge to share. We help brands manage the creation of new content and make that content easier for people to find online.

I learned a lot in college and grad school. I may have learned more bussing tables.
Bragging rights
Babson MBA; Selected as SMX Social Panelist; Survived working with a James Beard Award winning chef; I've seen the fatherland (a good bit of Latin America)
Education
  • Tufts University
    Political Science, 2002 - 2006
  • Babson College
    MBA, 2008 - 2010
Basic Information
Gender
Male
Ruben Sanchez's +1's are the things they like, agree with, or want to recommend.
Ushering in a new era
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It may only be April, but this summer's hotness is already in record stores: an album packed with steamy stories of betrayed lovers, sex, an

I am a blogger. In other words, a piece of meat. - Schaefer Marketing So...
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Bloggers are among the most used and abused professional groups in the world. Is there any way to stop it?

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measu...
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Content - Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to

6 Tips for Creating Amazing Content
www.inc.com

Content marketing can be extremely effective, but only if you know how to create compelling content. Here are six tips.

Marketing Day: July 8, 2013
marketingland.com

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marke

Transforming into the Digital Marketing Agency of the Future
www.socialmediaexplorer.com

Infographic. The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competiti

Former iProspect Leader Rob Murray Appointed Skyword President
marketingland.com

Content marketing and production solution provider Skyword has appointed veteran search marketer Rob Murray as their new president. Before j

How to Speed Up Checking Indexation Rates with Excel | RKG Blog
www.rimmkaufman.com

Speed up site searches checking indexation rates for a batch of sites using Excel, a browser add-on and this quick little process.

Digital Marketing on a Shoestring
www.inc.com

One of the best channels for bootstrapped entrepreneurs is digital marketing. Here's how to do it right.

Skyword
plus.google.com

The Leading Content Production Platform

Google Think Insights - research and insights to help marketers make sma...
www.google.com

At Google we like to say “Data beats opinion.” We hope the data you find here - about consumers, media and results - will help you make smar

2013 – Break the (Digital) Marketing Silos | RKG Blog
www.rimmkaufman.com

The challenge: In 2013, identify one silo in your company’s marketing department - then bust it.

Content Marketing For People Who Hate Writing
marketingland.com

Bill hates writing. Ask Bill to write a blog post and get ready for a hundred excuses (or a lot of unanswered emails). The thing is, Bill is

Unconventional Link Building: Brand Advocates Are Link Builders
davidmcohen.com

If you're idea of link building is sending emails to bloggers, this post will give you a different perspective on link building for your B2C

Can The SEO Industry Embrace Long-Form Content?
www.stateofsearch.com

As an industry we tend to prefer short, quick articles and hot news. But we do realise we need more long insightful writing. Barry Adams exp

How Search Engines Might Use Knowledge Base Information for Underserved ...
www.seobythesea.com

Microsoft is granted a patent for identifying underserved queries using a knowledge base of user information, which hints at a marketplace f

How to Bring Content Strategy to Life — Shauna Nicholson
www.shaunanicholson.com

Content marketing is used to describe nearly all formatting formats used to drive business. It is used to provide customers with information

Canalys: Expect more big-box retailers to tumble
www.bgr.com

Following Best Buy's announcement that it would shutter 50 retail locations as part of an effort to cut costs, one market research firm said

How to Build SEO into Content Strategy
www.slideshare.net

Can SEO Work With Content Strategy? Can Humans And Robots Live Together In Peace? Let's Find Out! In this presentation from the 2012 Content