- J Fisher LogoMotivesDesigner, Author, Public Speaker, present
Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, is the author of Identity Crisis!: 50 redesigns that transformed stale identities into successful brands and The Savvy Designer's Guide to Success: Ideas and tactics for a killer career. Several other book projects are currently in the works.
The designer has received over 600 design awards and his work has been published in more than 150 books
on identity design, self-promotion and the marketing of small
businesses. Fisher also writes for HOW Magazine, other industry publications, and webzines and blogs. In addition, he is a internationally-recognized speaker, making numerous presentations each year to design organizations, creative conferences, design schools, universities and business groups on the topics of logo design, branding, promotion and social networking.
Fisher was named one of the design industry publication Graphic Design USA’s “People to Watch in 2009.” In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.
Fisher's alter ego, Toots Caboose, appears each year as a member of the Portland Rose Festival Character Clown Corps.
More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.
- University of Oregon1974 - 1980
- McNary High School1970 - 1974