April 11 - Launch of two groundbreaking studies of popular culture.

CONCORDIANS CHARLES ACLAND AND MARC STEINBERG LAUNCH NEW BOOKS ON ANIME AND SUBLIMINALITY
Two ground-breaking studies of popular culture are the first books to explore their topics with meticulous precision.

Swift Viewing: The Popular Life of Subliminal Influence, by Charles Acland (Communication Studies), and Anime’s Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg (Cinema Studies, will both be launched together at the Drawn and Quarterly Bookstore.

In Anime’s Media Mix: Franchising Toys and Characters in Japan, Steinberg shows that anime is more than a style of animation; it is a Japanese mode of consumer and industrial convergence that has had a major impact on today’s media practices worldwide.

In Swift Viewing: The Popular Life of Subliminal Influence, Acland reveals the secret story of “hidden persuaders,” showing how an obscure concept from psychology became a mainstream belief about manipulation in an age of media clutter. Each volume chronicles a previously untold tale, and expands our understanding of our contemporary popular media environment.

When: Wednesday, April 11, 2012, from 7 to 9 p.m.
Where: Drawn and Quarterly Bookstore (211 Bernard St. W.)

This event is sponsored by the Concordia University Research Chair in Communication Studies Fund and the Mel Hoppenheim School of Cinema. Refreshments will be served.

For more information contact Charles Acland at c.acland@concordia.ca
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