Jeremy- It's the triviality of most of the conversation. I decide to "follow" a handful of tweeters or plusers, and get bombarded with goofy nonsense. I try to sort through them, select people to follow more carefully, or people to include in my "circles" and mostly I'm just not interested in the little things they have to say. I'm no better, I can't imagine anyone wanting to listen to me rant. But I'm an author, we're "supposed" to maintain a presence. So yes, it applies to my blog as well. When I write something significant, it reaches a tiny number of folks. So I write something funny, I get more hits. But then, if I don't have anything worth saying for a week and my "audience" disappears. The quantity versus quality thing, that's my issue. But so many people participate, if feels like maybe I need to take a class so I figure out how to reap benefit.