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Peter Wood
Works at STEAK London
Lives in London
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Peter Wood

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Read about how the 360i London team made great things happen using in game WIFI:

Saracens Rugby Club Merges Social and Sport in Match Day Experience
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Peter Wood

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+Instagram daily active users dropped from 16.4 million to 12.4 million overnight.

http://www.appdata.com/apps/facebook/124024574287414-instagram
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Peter Wood

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Still no authorship stats... what's going on Google? Call me. We can talk about this.
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I want authorship stats Google. Sort it out please.
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Damn right.
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I knocked together an article on social media marketing and why it can't be looked at in a silo .

Read on...
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Le Grove post today!
Good morning Grovers, things are moving in a decidedly positive direction. We're winning the summer as things stand and we're getting ever closer to kicking off the new season. The losers this morning...
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Peter Wood

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Take a read of my latest B2B series post for The Drum. It's about getting the ingredients for a strategy right. Read & share!
 
Are you a B2B company?... Here's how to build a social media strategy in 5 steps http://stkgrp.com/NTMesd from +Peter Wood 
We understand why we’re engaging in B2B social, we understand the market and we now know which platforms we’re going to use. Now we need a strategy. Here are five musts for a perfect strategy… 1. Cust...
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Peter Wood

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Good morning good people of Le Grove. Apologies for the late post and the probable short length of this one. I’ve had a manic week and I’ve got a manic day ahead.

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My return to blogging about social media... enjoy. 
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Nice piece.

Had a review with the ICDP about social media and Internet shopping in the automotive trade, really interesting and a surprising number of users shopping for cars online and almost making the traditional dealership obsolete.

Real shift in auto, led by BMW, towards marketing online. I was in the same review last year where it was questioned after I raised the topic....

The world moves pretty fast!
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My take on social media competitions... read on.
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I did a piece for Sky News via +STEAK  about fraudulent Facebook accounts and bot clicks. Great that we could get a client involved as well.
Around 8% of Facebook accounts could be dubious, as the share price drops below $20 for the first time.
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People
Have him in circles
160 people
Yogeswary Rajagopal's profile photo
Scott Sinclair's profile photo
Christina Martins's profile photo
David Alexander's profile photo
Igor Guryashkin's profile photo
Tobi Elliot's profile photo
Camilla King's profile photo
Ali Qasim Naqvi's profile photo
Jonathan Harris's profile photo
Work
Occupation
Social Media
Employment
  • STEAK London
    UK Social Media Director, 5 - present
  • Le Grove
    Co Founder / Author, 9 - present
Basic Information
Gender
Male
Other names
Pedro
Story
Introduction
I write about the football club I love everyday and people read it, which makes me very lucky. I also work in digital marketing.

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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London