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CREA International - Physical Brand Design ®
81 followers -
Your values, our innovation
Your values, our innovation

81 followers
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CREA International - Physical Brand Design ®'s posts

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CREA International is glad to introduce the new retail design concept of Navigare: the first design & built project within retail signed "Il Prisma Group". 

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The Beauty Trend Vision 2015

Which are the major trends shaping the #Beauty  & #Cosmetic industry nowadays? Check the new issue by #CREALab

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#BNL‪  Europe Agency #Banking  Project

CREA International was asked to design a new banking format for the Europe agency network which is characterised by innovative contents and services, making BNL distinctive from other banks
#retailbankingdesign   #CREAInternational

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Discover +Allianz new agency #servicedesignconcept  

Allianz Italy set a redesign process of the agencies with a design solution aimed to strengthen the brand leadership and to improve the shopping experience, through a brand new innovative model of service and the enhancement of the new visual identity. 

The Allianz agecy design cocnept is a stylish and modern environment, which promotes the relationship between Agent and customer.  The project breaks the standards of the traditional insurance service model, realizing a comfortable space designed to make the customer feel at ease with new counseling workstations, an important welcome area and a zone for fast operations.

The brand values of quality, clarity, modernity and elegance have been conveyed within space through a premium and fresh material palette: light and dark wood and steel give life to a welcoming atmosphere consistent with the professionalism of Allianz. The final result is a very bright and reassuring space, that communicates strength and confidence to the customer. 

#insurancemarketing   #insuranceagency   #allianzagency   #conceptinnovation   #physicalbranddesign  

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Allianz new #agencyservicedesignconcept  is born.


Allianz is leading a redesign process of the agencies with a design solution aimed to strengthen the brand leadership and to improve the shopping experience, through a brand new innovative model of service and the enhancement of the new visual identity.
The project which started back in the second half of 2012, carried out crucial development stages for the conception of project whose first agency was officially inaugurated in Milan around mid June.

Following a strategic analysis to understand the context using surveys in Italy, Germany and France and interviews with 63 agents in different countries, further meetings were carried out for the evaluation of creative drafts and to discuss about the new service model with the management and the Allianz Partner Agents Committee.

The project passed through a technical development stage, after the approval by the CEO George Sartorel and by the Allianz Partner Agents Committee in late 2012.

The new service design concept of Allianz agency caharacterized by a stylish and fresh environment, which promotes the relationship between Agent and customer.

#allianz   #servicedesignconcept   #physicalbranddesign   #conceptinnovation   #insurancemarketing  

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+Celly Channel  #Twitchmobilitymania   line: product design & human daily link with technology 

A series of infinite feelings, drawings, glances and shiny glares which are encompassed by Twitch product design line in four different shorts.

Have you ever felt like having butterflies in your tummy? 
Switch on the fourth mobility mania episode about a couple and their exchanging glances. 

" The feeling of making love to you're one. In your dream. In you dream. The feeling of acting on purpose I see how others react".

Twitch #productdesign  line: brand & product design at human mobility mania disposal.

#twitch   #branddesign   #physicalbranddesign  

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ChiantiBanca: the #restaurantexperiencebanking  

The new #retailbankingdesign   #strategy   #servicedesignconcept  where local heritage meets #customerinnovationprocess .

 The design concept is a clear metaphorical and projectual quote to the typical atmosphere of #Chiantishire   inns and their welcoming service.

The refined material choice which recalls the territory colour nuances, it enhances the concept welcoming spirit creating a pleasant atmosphere unlike the typical banking scenario.

The colour palette is characterized by wallnut and green pastel, whereas the dimmed lighting accents the rough finishings of flooring and gives birth to a pure Chiantishire like atmosphere within which clients are naturally overwhelmed by.

#conceptinnovation   #retailbankingdesign   #tuscany   #chiantibanca  
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ChiantiBanca: the restaurant experience banking
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ChiantiBanca: the #restaurantexperiencebanking  concept.

Discover the full service design concept where Chiantishire local heritage meets cultural innovation process.

#retailbankingdesign   #conceptinnovation   #innovativeservicedesign   #chianti   #chiantibanca   #chiantishire  

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The #restaurantbankingexperience  of Chianti Banca finally opened its doors of ite #innovativedesignbranch  in Duomo square in Florence. 

Tradition and modernity are harmonized to give birth to a cuttingedge #conceptinnovation   #servicedesignmodel   within  #retailbankingdesign .



 
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