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CREA International - Physical Brand Design ®
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Discover +Allianz new agency #servicedesignconcept  

Allianz Italy set a redesign process of the agencies with a design solution aimed to strengthen the brand leadership and to improve the shopping experience, through a brand new innovative model of service and the enhancement of the new visual identity. 

The Allianz agecy design cocnept is a stylish and modern environment, which promotes the relationship between Agent and customer.  The project breaks the standards of the traditional insurance service model, realizing a comfortable space designed to make the customer feel at ease with new counseling workstations, an important welcome area and a zone for fast operations.

The brand values of quality, clarity, modernity and elegance have been conveyed within space through a premium and fresh material palette: light and dark wood and steel give life to a welcoming atmosphere consistent with the professionalism of Allianz. The final result is a very bright and reassuring space, that communicates strength and confidence to the customer. 

#insurancemarketing   #insuranceagency   #allianzagency   #conceptinnovation   #physicalbranddesign  
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+Celly Channel  #Twitchmobilitymania   line: product design & human daily link with technology 

A series of infinite feelings, drawings, glances and shiny glares which are encompassed by Twitch product design line in four different shorts.

Have you ever felt like having butterflies in your tummy? 
Switch on the fourth mobility mania episode about a couple and their exchanging glances. 

" The feeling of making love to you're one. In your dream. In you dream. The feeling of acting on purpose I see how others react".

Twitch #productdesign  line: brand & product design at human mobility mania disposal.

#twitch   #branddesign   #physicalbranddesign  
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The new #flagshipstore  of Tim in Rome Fiumicino international hub: #telecomdesign  innovation focused on strategic positioning strengthening, in coherence with Tim #retailtelecomdesign   identity.

The flagship store is mainly characterised by the use of displays and interactive multimedia touch screen devices in place of traditional paper stands, which aim to attract the transiting passengers' attention.
The flagship focuses on the hadware consultancy and introduction of the brand services in order to let consumers make their decisions about their most suitable solutions and meet their need of "connectivity - connection" which is highly felt within a context, such as the most important Italian hub.

Customer who will enter into Tim flagship store Fiumicino will come across the same services as the store network, according to the Tim retail sotre design philosophy: technology at people disposal as integrating part of human lives in a natural way. 

#conceptinnovation   #telecomitaliamobile   #tim   #romefco   #fiumicino   #retailservicedesign  
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Chianti Banca: the "restaurant #retailbanking " service design experience welcome its guests to dicover the cutting edge design concept of Legal Head Quarter.

Soon will be opened the new branches in Poggibonsi, Firenze and Fiesole. Stay tuned.

#servicedesign   #conceptinnovation   #chianti   #chiantishire  
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Chianti Banca: the restaurant #retailbanking   experience

t was inaugurated in the Chianti shire town of MonteRiggioni the legal head quarter of Chianti Banca: the latest new groundbreaking service design concept within banking designed according to the Physical Brand Design methodology.

Chianti Banca represents the first "restaurant banking" experience which combines its strong heritage link along with an innovative customer process within a revolutionary banking landscape inspired by the traditional and charming inns of Chiantishire.

The concept is represented by a cutting edge service design model which conveys a distinctive physical identity of the bank whose traditions and core values are translated into a warm and cozy landscape which eneases a warm and realtional approach towards clients. 

The Legal HQ opening will be followed by the inauguration of the new branches of Poggibonsi, Firenze and Fiesole. Stay tuned! 

#chianti   #chiantibanca   #retaildesign   #chiantibanca   #chiantishire   #physicalbranddesign   #conceptinnovation   #servicedesign   #servicedesigninnovation  
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Allianz new #agencyservicedesignconcept  is born.


Allianz is leading a redesign process of the agencies with a design solution aimed to strengthen the brand leadership and to improve the shopping experience, through a brand new innovative model of service and the enhancement of the new visual identity.
The project which started back in the second half of 2012, carried out crucial development stages for the conception of project whose first agency was officially inaugurated in Milan around mid June.

Following a strategic analysis to understand the context using surveys in Italy, Germany and France and interviews with 63 agents in different countries, further meetings were carried out for the evaluation of creative drafts and to discuss about the new service model with the management and the Allianz Partner Agents Committee.

The project passed through a technical development stage, after the approval by the CEO George Sartorel and by the Allianz Partner Agents Committee in late 2012.

The new service design concept of Allianz agency caharacterized by a stylish and fresh environment, which promotes the relationship between Agent and customer.

#allianz   #servicedesignconcept   #physicalbranddesign   #conceptinnovation   #insurancemarketing  
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ChiantiBanca: the #restaurantexperiencebanking  

The new #retailbankingdesign   #strategy   #servicedesignconcept  where local heritage meets #customerinnovationprocess .

 The design concept is a clear metaphorical and projectual quote to the typical atmosphere of #Chiantishire   inns and their welcoming service.

The refined material choice which recalls the territory colour nuances, it enhances the concept welcoming spirit creating a pleasant atmosphere unlike the typical banking scenario.

The colour palette is characterized by wallnut and green pastel, whereas the dimmed lighting accents the rough finishings of flooring and gives birth to a pure Chiantishire like atmosphere within which clients are naturally overwhelmed by.

#conceptinnovation   #retailbankingdesign   #tuscany   #chiantibanca  
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The #restaurantbankingexperience  of Chianti Banca finally opened its doors of ite #innovativedesignbranch  in Duomo square in Florence. 

Tradition and modernity are harmonized to give birth to a cuttingedge #conceptinnovation   #servicedesignmodel   within  #retailbankingdesign .



 
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Chianti Banca: the #restaurantbankingexperience  will officially inaugurate the new #innovativedesignbranch  right opposite the Duomo cathedral in Florence.

Following the opening of the second branch of Poggibonsi in Chiantishire, the Banking Lounge Event will take place on 19th June during the  Pitti Uomo 84 international fashion week event on the new branch premises.

Stay tuned and RSVP...

#conceptinnovation   #retailbankingdesign   #chiantishire   #pittiimmagine2013   #innovativeservicedesign  
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Chianti Banca: the restaurant #retailbanking   experience

A new groundbreaking retail banking service design concept is born where local heritage meets customer innovation process.

#chianti   #chiantibanca   #chiantishire   #retailbankingdesign   #conceptinnovation   #physicalbranddesign   #servicedesigninnovation  
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In their circles
105 people
Have them in circles
66 people
Margaux Sanfourche's profile photo
Massimo Giordani's profile photo
Mattia Il Prisma's profile photo
Al Shaqab's profile photo
gilberto vizzini's profile photo
Contact Information
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+39 0236563870
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via olmetto, 9 20123milano - italy
Story
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Your values, our innovation
Introduction
Crea International is an Italian design company working through the unique method of Physical Brand Design®: our strength lies in integrating our extensive knowledge and experience in the delivery of strategically relevant and commercially successful brand experiences for our clients, by bringing the spirit and philosophy of the brand "to life" within the space, expressing its true soul.

We have developed this innovative design concept mainly in banking, telecommunications and in other different fields such as food, fashion and beauty and commercial center.

We define ourselves design storyteller for the unique ability to tell a story of the vision of the brand through the forms and the service oriented design, because we believe in the courage to innovate and create unique value for the brand. 

This is why we claim: "brand values, our innovation"!
A tangle of roads, a set of metropolitan splits born by restyling of old industrial buildings: our Milan headquarter is right downtown, just a few hundread metres far from the Duomo cathedral square. A turmoiled world of art galleries, design showrooms, fashion ateliers and old established workshops and restaurants , offering interesting cultural and shopping activities.
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