This hangout brings together practitioners (Carolyn Shelby, Director SEO and SEM, and Thom Craver, VP Development & IT) and tools vendors (Chris Hart, Head of Client Development, and Joe Taylor, Manager of the Agency Customer Success Team, Conductor) to discuss the topic of SEM Tools. In this informative session, presented by the SEMPO Education Committee, they'll discuss the necessity of various types of tools, what can be done on a limited budget, what should be automated, and other tools related questions. They'll also be discussing the results of a recent SEMPO poll on tool budgets around the industry, as well as questions raised by SEMPO members. So mark your calendars for March 18th 2pm EST, and learn from those who create the tools, and those who use them. We'll cover these topics in an open question-and-answer format.