A little rant about brands and Google+...
Dear brands - please stop whining about Google+ taking down your profiles after they asked you nicely not to start brand pages in the first place. Google made it clear you'd get your chance, but that they were still kicking the tires and just wanted you to hold off. You didn't listen.
I'm all for seeing what interesting things, creative people - especially news organizations - can do with this new tool. But I'm also really enjoying the lack of brands here right now. I'm enjoying the lack of marketers, the lack of product pitches, the lack of tacky ads. As we move more and more of our public square onto commercial social networks, controlled by private companies, I'm enjoying that for at least a small time this public square is full of the public.
Personally, I'd probably be OK if Google+ was a little bit of Vermont on the web (Vermont has outlawed billboards). Indeed, if you read all the early articles on Google+ it was pretty evident that what Google was trying to achieve is to put people back into the equation, after relying for so long on algorithms. Levy (http://bit.ly/oQlwZF
) put it this way in his Wired post "it marks just one more milestone in a long, tough slog to remake Google into something more “people-centric.”
A few other key quotes: "the internet was increasingly organized around people" "If you look at Google’s mission of organizing information, you can’t do that absent people" And finally - “I don’t really see what Google’s alternative is,” says Smarr. “People are going to be a fundamental layer of the internet. There’s no going back.”
While I realize that in a post Citizens' United world corporations are now people... If the + in Google+ is about people, let's see how that works for awhile before we add in brands. The entire web feels like Internet+Brands already. I'm OK if Google wants to keep + as a place without brands for a while longer.