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Jeff Potter
Works at Vermont Independent Media
Attended Middlebury College
Lived in Shelburne Falls, MA
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Jeff Potter

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We're going to give this a shot in 2012.
Independent, weekly, award-winning nonprofit newspaper covering the towns of Windham County in southern Vermont.
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Yes! There are some interesting features like Hangouts, which hold some promise for our Media Mentoring Project, etc.
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Jeff Potter

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A little rant about brands and Google+...

Dear brands - please stop whining about Google+ taking down your profiles after they asked you nicely not to start brand pages in the first place. Google made it clear you'd get your chance, but that they were still kicking the tires and just wanted you to hold off. You didn't listen.

I'm all for seeing what interesting things, creative people - especially news organizations - can do with this new tool. But I'm also really enjoying the lack of brands here right now. I'm enjoying the lack of marketers, the lack of product pitches, the lack of tacky ads. As we move more and more of our public square onto commercial social networks, controlled by private companies, I'm enjoying that for at least a small time this public square is full of the public.

Personally, I'd probably be OK if Google+ was a little bit of Vermont on the web (Vermont has outlawed billboards). Indeed, if you read all the early articles on Google+ it was pretty evident that what Google was trying to achieve is to put people back into the equation, after relying for so long on algorithms. Levy (http://bit.ly/oQlwZF) put it this way in his Wired post "it marks just one more milestone in a long, tough slog to remake Google into something more “people-centric.”

A few other key quotes: "the internet was increasingly organized around people" "If you look at Google’s mission of organizing information, you can’t do that absent people" And finally - “I don’t really see what Google’s alternative is,” says Smarr. “People are going to be a fundamental layer of the internet. There’s no going back.”

While I realize that in a post Citizens' United world corporations are now people... If the + in Google+ is about people, let's see how that works for awhile before we add in brands. The entire web feels like Internet+Brands already. I'm OK if Google wants to keep + as a place without brands for a while longer.
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Jeff Potter

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Well, I can't say I blame them. Why would they? It's like walking into Burger King for lunch and bringing your own McRib.
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Going from Facebook to Google+ is reminding me of switching from QuarkXPress to InDesign. Exhausting, time-consuming, cognitively baffling. I had professional reasons for switching when and how I did, but this year I think is about the first in seven years that I feel anywhere near as fluent in InDesign as I felt in QXP. As much as there is to admire about Google+, I still go to Facebook to actually communicate with friends and family, and I'm visiting here out of odd geeky curiosity. As I know from sad experience, mostly gleaned in the halls of educational institutions, odd geeky curiosity is about as far from social networking as you can get.
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Greg, my comment? If so, I'll take that +1 as read.
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Jeff Potter

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After a couple of days of obsessive experimention, I never got in the habit of using G+, and I'm giving it another whirl. It feels somewhat like going back into a quiet room after being at an overstimulating, noisy party over at Facebook. I think I'm going to hang out here more often, maybe experiment with some writing ideas. How are people carving out the time and space in their lives to manage both social platforms? Are you spending less time on FB or migrating over here?
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Jeff Potter

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This is a haunting story that should give us pause for putting all of our eggs in any one particular company's basket. H/T to +Jeff Rutherford.
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I'd +1, but I don't want to piss off the landlord. Sheesh!
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Jeff Potter

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I'm enjoying Google+, despite earlier apprehension. I have to say I originally found the circles a little baffling, but they've grown on me. If this service is growing as quickly as the media says, this is already becoming a must-use, at least for professional newspapering. It will be interesting to witness how it will shake things up.
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Jeff Potter

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This week's paper.
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People
In his circles
124 people
Have him in circles
186 people
Gregory Garrison's profile photo
Jason Leo's profile photo
Shela Linton's profile photo
Tim Johnson WTSA's profile photo
Bill Densmore's profile photo
Steven Howland's profile photo
Bethany Knowles's profile photo
Bruce Timberlake (Qromatic)'s profile photo
Stacy Kontrabecki's profile photo
Work
Occupation
I've never figured out what I want to do, so I have multiple skill sets, from copy editing to PHP web development.
Employment
  • Vermont Independent Media
    Editor, The Commons, 2008 - present
  • Shelburne Falls Independent
    Editor, 2004 - 2008
  • Potter Publishing Studio
    Owner/Editorial and Design Director, 1995 - 2006
  • New England Watershed
    Design Director, 2005 - 2006
  • Impress, Inc.
    Associate Designer/Typesetter/Apprentice, 1990 - 2005
  • Pioneer Valley Forum
    Editor and Publisher, 1993 - 1994
  • Country Journal
    Editor; Assistant Publisher; Production Manager, 1984 - 1992
  • New England Monthly
    Typesetter, 1990 - 1990
  • Williamstown Advocate
    Typesetter, 1984 - 1985
  • The Academy at Charlemont
    Publications Volunteer and Alumni news editor, 1987 - 1995
  • Shelburne Falls and West County News
    Intern, 1983 - 1984
  • Middlebury Magazine
    Contributing Editor, 1988 - 1988
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Shelburne Falls, MA - Cummington, MA - Montgomery, MA - Plainfield, MA - Middlebury, VT
Story
Tagline
Editor, designer, web guy, font geek, lapsed cartoonist, and believer in local media as a force for good.
Introduction
I'm editor of The Commons in Brattleboro, Vt. and have worked in all aspects of publishing for 28 years.

My "Like" status of politicians/current events here does NOT imply endorsement by me or The Commons. I expose myself to all points of view.

I was once profiled in a magazine article and described as "brainy and energetic," a description I find profoundly uplifting whenever I feel stupid and lethargic.
Education
  • Middlebury College
    Mathematics and Computer Science with concentration in Ancient Greek Language and Literature, 1985 - 1989
  • The Academy at Charlemont
    Idiosyncratic Secondary School, 1981 - 1984
Basic Information
Gender
Male
Other names
Jeffrey P. Potter