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Vox Optima LLC
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"Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. In addition to this, at times they also do damage control when the company gets bad press." ~ Steve Conway
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An excellent Sophie Maerowitz interview of Comcast external communications manager, Adriana Arvizo, on the issues and challenges she's looking at for 2019 ...
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"The P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity." ~ Sarah Vizard
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"Your media pitch is arguably more important than your press release. It is your ‘foot in the door,’ to reach a journalist and help them see your brand or product’s true story." ~ Hila Shitrit Nissim
Muck Rack
Muck Rack
muckrack.com
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#ICYMI#TheBrandAmbassadors, Merritt Hamilton Allen and Gary Potterfield, welcomed Precision New Media President Dennis Willard dig into the area of advocacy public relations and debate the differences between advocacy and lobbying. Hear the full episode via the VoiceAmerica Business Channel or on Vox Voices ...
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Arik Hanson talks on how "wannabe influencers" are filling their social media profiles with fake sponsored material in hopes to land a real #influencer job. Read his blog post for the full story ... #influencermarketing
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"I look to a day when people will not be judged by the color of their skin, but by the content of their character." ~ Martin Luther King Jr.
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How do you keep your audiences engaged when you're going through an information drought? Heather Caouette of RAE Communications stops by Waxing UnLyrical with some advice ...
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Just 30 minutes away from The Brand Ambassadors! This week, Merritt and Gary welcome Precision New Media President Dennis Willard to debate the difference between advocacy #PR and lobbying. Visit the show on VoiceAmerica Business so you don't miss out!
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"When polled by CMO Council last year, 62% of marketers indicated that reports about false and faulty metrics have caused them to pull back on spend with Facebook and Google. Meanwhile, the latest Edelman Trust Barometer shows pervasive global drops in trust toward platforms — most sharply in the U.S." ~ Nick Nelson #smm #socialmediamarketing
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