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Philly Marketing Labs
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What happens when there are blind spots in your data? How does that affect your knowledge of customer experience? Google has come up with a solution named Google Attribution to bring all your data together in a unified view of the path to purchase: http://www.phillymarketinglabs.com/blog/about-google-attribution/

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5 common mistakes made by B2B paid search novices and why you shouldn’t wait to get outside help: http://selnd.com/2uIQshD

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Google recently rolled out a new AdWords User Interface from alpha to beta testing mode. As a Premier Google Partner, we were given access to the new platform. Here’s a list of the best features and what you can expect:

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Google mobile image search adds new quick filters

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Google rolls out new event search feature on app & mobile web

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8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation

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Don’t underestimate the power of advanced filtering when analyzing crawl data

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Why e-commerce SEO is NOT a one-shot wonder

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SEO vs. PPC: Pros, cons & an integrated approach

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Best Practice Guide: Local SEO for multiple locations
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