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Philly Marketing Labs
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Bing Ads conversions now reported when a user clicked on an ad that led to a conversion rather than when the conversion is completed: https://searchengineland.com/bing-ads-changes-when-conversions-are-reported-306872
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The number of online video viewers is set to pass 200 million this year, and to make sure video ad dollars aren't wasted, marketers will have to adapt to several challenges: https://www.marketingdive.com/news/4-takeaways-on-video-from-advertising-week/539163/
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