Adrian Crook is an award-winning game producer with over 17 years experience in the social, mobile and core games sectors. He has produced and designed nearly three dozen products across platforms ranging from early Nintendo and Sega Genesis to PlayStation 1, PlayStation 2, PC, Xbox 360, Wii, Facebook and iOS. In 2006, Adrian was named Producer of the Year by the Canadian New Media Awards and his products have won numerous awards, including "Game of the Year". Adrian has led multiple original IP products to market with one product selling more than 1 million units on a single platform. He is a certified Scrummaster with a proven ability to lead large teams of up to 100 developers.
In January 2008, Adrian founded Adrian Crook & Associates, a game production, design and strategy consultancy that has contributed to the success of over 20 valued international clients including EA, Zynga, Microsoft Games, Ubi Soft and Panasonic. Adrian Crook & Associates is focused on social and mobile game design and production, business development and startup growth strategy. AC&A has extensive experience designing social and online games that include multiple monetization methods, such as virtual goods, advertising support, tiered subscriptions, branded content and more.
Adrian is an advisor to several game industry firms, has given interviews on G4TV and other national TV outlets, print and online news sites and has spoken as a social games expert at conferences such as GDC 2008, SXSW 2008, ICE 08, Casual Connect 2009 & 2010 and INplay 2010.