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How Important is One-to-One Personalization? http://qoo.ly/5rs3m #CustomerEngagement #Personalization #Marketing
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No More “Random Acts” of #Marketing—Campaigns Must Be Intentional http://qoo.ly/5rbvj
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Wholesale Sports Outdoor Outfitters Splashes Into Personalized E-Commerce http://qoo.ly/5qz2c
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Providing optimal customer experiences requires the right tools and processes to continuously measure and refine engagement. Anna Papachristos speaks with Allegra Burnette (Forrester Research), Bruce Temkin (Temkin Group) and R. "Ray" Wang (Constellation Research, Inc.) and provides seven steps to outline to design compelling customer experiences that bolster loyalty and drive revenue growth. http://qoo.ly/5q9kc
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In case you missed it, here's our Weekly Digest: http://qoo.ly/5ptwy #CX #Retail #Sales #Personalization
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By unifying data from multiple sources to map out and operationalize the customer journey, marketers can finally achieve the levels of personalization today's consumers expect and drive significant revenue gains. http://qoo.ly/5p8d4
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1to1 Media

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Using Big Data to Find Your Next #Employee http://qoo.ly/5re3p
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Pepsi vs. Coke: Which Brand Had the Most Successful Summer Campaign? http://qoo.ly/5r3tj
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Communicating Customer Experience Investments in Clear Business Terms http://qoo.ly/5qkuh
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Is the Customer Experience Your Magnificent Obsession? by Shep Hyken via Forbes http://qoo.ly/5pvwb #Leadership #CX
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Try These 5 Ways to Test Your Limits Every Day by Joe De Sena via Inc http://qoo.ly/5phbn #Leadership
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Marketers’ Stress Levels Hinder Morale and Growth by @ap1to1
http://qoo.ly/5nt8z
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People
Have them in circles
85 people
Plumb Marketing's profile photo
4a's profile photo
VoltDelta OnDemand's profile photo
DataSource's profile photo
Brent Hathaway's profile photo
Five9's profile photo
Cynthia Clark's profile photo
Teresa Krawczyk's profile photo
AnswerNow Inc's profile photo
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Insight and Best Practices from the Customer Strategy Experts
Introduction
1to1® Media is dedicated to helping organizations across the globe realize the greatest value from their customer base. We provide resources that help senior executives to drive change and make customer-based initiatives the centerpiece of their growth strategy.

1to1 Media's custom publications explore the best practices, trends, and developments from companies that are using customer initiatives to drive bottom-line impact. Backed byPeppers & Rogers Group, the globally recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, and editorial expertise to deliver the content needed by our audience of more than 130,000 decision-makers. 

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