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plista GmbH
Native Advertising, powered by data.
Native Advertising, powered by data.
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When it comes to communicating your product or service, something to consider is how to best distribute your message. Would you prefer to hire a trustworthy and reliable third party, or take the leap and directly distribute your message? Nonetheless, there is no right or wrong answer, but rather your own preference as an advertiser or publisher. Today, we would like to share our creative recommendations for inspiration on how to best communicate to your audience. Let us have a look at branded content and advertorials. https://goo.gl/tRQgYJ
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With 10 years in the native advertising industry under our belt, plista has come a long way. We have grown up immensely in many ways. Our transition from a startup to a company holding opened many doors, such as adding more “plistarians” to the plista family! Have you ever wondered to yourself, “Who works at plista?” Having over 200 employees worldwide, as well as international teammates with 32 different nationalities, we are proud to share that we have a very diverse team of talented, fun, and hard-working individuals who often come into the office with great motivation, excitement, and team spirit! https://bit.ly/2jE4L2r
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Programmatic has been an ongoing topic in the industry. We previously mentioned that going native programmatic is especially beneficial for supply and demand partners as this automated way of buying ultimately increases revenue for both parties. As we recently announced, plista has gone native programmatic. Since both our clients- advertisers and publishers– can now book programmatically, the question then rises: how do we go programmatic, and when can we start? Today, we would like to share with you a step-by-step process on how to book native inventory programmatically with plista on AppNexus: https://bit.ly/2rdH6JC
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How well do you know plista? In part two of our special series, “10 Years plista,” we wanted to share 10 facts and figures about our company! Overall, we are proud to highlight some great facts about us. For example, nearly half of our employees are women, and half of our managers are female! Our international employee spectrum boasts over 32 nationalities, with 25 markets and counting as part of the plista family. Check out our infographic below to learn more about us! https://goo.gl/x683Kz
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We recently teamed up with Locarta to measure the number of store visits generated by Subway’s “Fit Five” campaign, which was running with plista. Held from May to August 2017, the campaign was part of a larger campaign planned and created by Essence, a Düsseldorf-based media agency. Locarta, a location analytics startup, is the “Google Analytics” for the physical world. We found that our native campaigns showcasing Subway’s “Fit Five” impacted quite a number of users in Germany. Here, sporty and healthy women between the ages of 20-39 years old were targeted. https://goo.gl/PBxXZ6
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As we all enjoy the refreshing spring season, we can’t help but anticipate the arrival of summer, which is just around the corner! This summer of 2018 is a special one. Come August, plista will be celebrating its 10th year as the global platform for data-driven native advertising!Stay tuned for our special plista blog series, “10 Years plista!” Here, you will find specialized content attuned to our ten year anniversary. To kick things off, we have an overview of native advertising with plista in the last ten years. Let us have a look! https://goo.gl/VjWtFP
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Recommended content is easy to go left unnoticed when it comes to user interaction and its accompanying adverts on publisher sites. Publishers should consider different widgets to potentially achieve higher performance KPIs such as viewability and monetization. We recently conducted an A/B test with Bonn-based publisher General-Anzeiger, where we changed their List Widget format to a Block Widget. Specifically, we focused on a mobile format since the user demographic for mobile devices are continuously rising as a majority. Visibility is highly crucial, so we provided General Anzeiger with a highly-visible widget to increase the widget performance in mobile. Check out our case study here: https://goo.gl/Cr4nW7
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Last week, we made it to the annual OM Rockstars Festival in Hamburg Messe, where we learned about the latest trends in digital marketing. From famous faces discussing brand creation such as Girlboss founder, Sophia Amoruso, to trends around AI changing the future of marketing, the OM Rockstars conference offered many different topics that ultimately interweave into 2018’s key trend: connecting online to the continuously-growing mobile user demographic. Many users online use mobile for consumption out of convenience, so it is no surprise that more than 50% of web search globally comes from mobile devices, surpassing the desktop. Let’s have a look at some key takeaways in our recap. https://goo.gl/7TdoPw
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With the anticipation of GDPR, the topic of transparency in the industry is getting hotter by the second. Come May, digital advertisers will face the new data privacy regulation as GDPR will take effect in the EU. This is where transparency comes into play. Transparency essentially means to be open, direct, and clear on what information to communicate among all stakeholders. Today, we will have a refresher on this open form of communication and its significance. We will look at the three sides of transparency from the following perspectives: the publisher, the advertiser, and the user. https://goo.gl/zHNrTv
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With content taking over the online marketing industry, it is important to keep up with this effective strategy’s status quo. These days, without content, marketers risk a great potential of consumers and audiences to target. Content is a flexible way to attract and build trust with your audience. Well-done content can bring loyalty to your service, product or brand. Today, we will share some tips and tricks for you to implement into your content marketing strategies. https://goo.gl/GoHAiN
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