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Steffen Giessmann
Lived in Dresden
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Steffen Giessmann

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Trendwatching firm, JWTIntelligence, recently released its seventh annual trend forecast, JWT 10 Trends for 2012. Which of the 10 are most likely to affect small business going forward? Here are my pi...
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Steffen Giessmann

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Je mehr wir ins digitale Zeitalter kommen, umso deutlicher erkennen Unternehmen, dass Kommunikationsverantwortung dezentralisiert werden muss: Digital Transformation
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Steffen Giessmann

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Interna und geheime Deals zeigen, wie anfällig Europas größte Elektronikkette für Korruption ist. Die unlauteren Praktiken bei Media-Markt gehen oft zu Lasten der Kunden.
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Steffen Giessmann

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Sir Kenneth Robinson makes a lucid, three-minute case for the power of divergent thinking and offers a surprising factoid (which intuitively you already know).
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Business Development, Technologietransfer, Auftragsforschung
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