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Vince Bird
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What is your website doing for you?
 
Almost every business does some form of marketing and advertising. We put up signs, print business cards, put advertising in the phone book, magazines or news papers. With any of these efforts and expenses our reasoning is based along the lines of allowing our customers to find us, learn about us and be able to buy our products or use our services. Sometimes we do these things because we feel we should, or because our competition does so we should do the same. Should one of our efforts and expenses not perform for us we need to take a step back and not repeat that effort or we should adjust our approach.
 
 
"Insanity is doing the same thing, over and over again, but expecting different results."
--Albert Einstein
 
If we have poor signage on our store front and no-one can find us even when they have an idea where we are, this harms our potential business. If our business is the type of business people look for in the phone book and we are not listed, our competition gets that phone call. On the other hand if phone calls only generate $ 40 dollars worth of sales in a month but costs us over $ 150 dollars per month, our advertising dollars are a wasted expense.
 
So where am I going with all of this?
 
All to often knowing what your website is doing for you and how your efforts online apply to your business does not get the same logical appreciation as traditional forms of marketing. Some organizations even look at their website as an IT expense. If a customer walks into your store and sees something they want to buy but there is no-one there to help them the customer would just walk out. That sounds ridiculous but with web sites this is all to often the case.
 
Here at zubit we have a passion for building great websites and software applications. We take great pride in the work we do and the things we build but the most important part to keep focused on is the original goal.
 
Some things we can do.
 
-Take a look at your server logs, setup Google Analytics and get an idea how you can be found online.
-Visualize your web site through the eyes of your visitor, then consider how what they want converts to the goals you set out for your website. 
-Brand your website how you want your organization to be seen.
-Set up some trial campaigns and monitor their success. 
-Track and/or ask your new customers how they found you.
-Build a plan with a time frame and monitor it.

There are so many more things that can be done to work with your web site and everyone is different but setting out goals and achieving success is one thing we can all benefit from. zubit knows how to work with the tools the Internet has to offer and wants to put these to work for you.
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Is your website converting?

The most important part of your website past having someone look at it is having some action follow. How is your website performing in this regard?

Check out http://zubit.com/website_conversions.html and fill out our form for a FREE Web Site Evaluation today if you would like to improve your web site conversions!
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Over the past few days I have jumped on the social networking craze. Today almost every brand has a facebook page and monthly active users are almost 850 million.

It is not uncommon to see facebook like buttons all over the web on sites you are browsing.

This morning I woke up and wanted to be able to put my zubit.com facebook posts on to my web page. With a few hoops to jump through this is now done: http://zubit.com/facebook.php

Check it out and be interested to hear your thoughts?
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Here I am! Brand New here on Google Plus :-)
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