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Berners Marketing join the London Legal Walk

The team from Berners Marketing is dusting off their trainers and preparing to take part in the London Legal Walk on 22 May 2017 to raise much-needed funds for charities that provide free legal advice via the London Legal Support Trust. Show your support by sponsoring our team.

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HP legal team flex procurement muscles for diversity (First published on the Law Society Gazette website)

HP’s legal team has set out a minimum standard for diversity from legal service providers in the US with more than 10 attorneys, requiring that at least one relationship partner or an attorney who performs or manages at least 10 per cent of billable work is diverse in terms of race, ethnicity, gender, sexual orientation or disability status.

In this article, first published on the Law Society Gazette website, Sue Bramall explores the new standards for diversity in HP’s legal team and what this might mean for the diversity of legal service providers in the UK.

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Berners Marketing’s legal content leads to law firm website success

Berners Marketing have provided Ware & Kay Solicitors with legal content since 2011, ensuring that their website is always up to date with high quality legal content, firm news and helpful guides.

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Nine tips to ensure the success of your law firm marketing plan

A marketing plan will not work if you do not have systems in place to support it.

Stephen Fairley, CEO of the Rainmaker Institute, shares nine tips on how you can develop systems to ensure the success of your law firm marketing plan.

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Five steps for outsourcing your law firm marketing

More and more law firms are recognising that the key to success lies in focusing on core competencies and outsourcing the rest of your business functions.

The Rainmaker Blog’s Stephen Fairley outlines a five step process for outsourcing your law firm marketing and business development.

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How to avoid common mistakes in law firm websites

Commissioning a new website is like a major building project – design, construction and resolving the snagging list. In this article, first published in Managing for Success, Sue Bramall and Peter Wright of DigitalLawUK share some of the mistakes that they have seen law firms make, and the steps you can take to avoid them.

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Download our white paper. Cross selling private client services: not for the faint hearted

How many opportunities is your firm missing simply because clients are not being made aware of your service offerings? At Berners Marketing, we have put together a white paper, ‘Cross selling private client services: not for the faint hearted’, to explain the importance of cross selling and how a systematic approach across a number of departments in a law firm is required for it to be effective.

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Sarah Dyas brings knowledge management expertise to Berners Marketing as head of legal content

Berners Marketing welcomes Sarah Dyas to the team as its new head of legal content. Sarah brings with her a wealth of experience in the delivery of high quality legal content, acquired over a number of years spent in practice as a commercial dispute resolution lawyer, and at the University of Law as an online course designer and legal journalist.

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Sue Bramall to attend Legal Futures Annual Innovation Conference 2016

Sue Bramall will be attending the Legal Futures Annual Innovation Conference 2016 in London on 8 November. The conference will be an opportunity to hear from big names in alternative business structures and experts in global technology trends.

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Client enquiries – is there a fault along the line?

Most lawyers are certain that their client following has been built on the quality of service that they provide personally. But providing a consistently great service can be difficult in a growing law firm. Sue Bramall explains why mystery shopping can shed light on problems and increase enquiry conversions.
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