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Bruce Kratofil
29 followers -
Economist, Market Researcher, and Writer
Economist, Market Researcher, and Writer

29 followers
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Want to know more about the origins of World War 1? (And who doesn't?) See the book review of Sleepwalkers at http://kratofil.net/book-review-the-sleepwalkers/
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Predictive advertising "the idea is to cater to your preferences rather than to spy on you"
http://mashable.com/2013/07/26/inference-advertising/
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Just signed up for "Understanding Media by Understanding Google" on Coursera
https://www.coursera.org/course/googlemedia
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Some economists may have to pay attention to work on the Fourth of July - since the Bank of England and the ECB make their policy announcements that day
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Successful ads need to take advantage of the unique characteristics and capabilities of the devices on which they are served, providing room for meaningful consumer engagement.
http://www.economistgroup.com/leanback/advertising/the-rise-of-device-optimized-mobile-advertising/
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